For businesses, having a digital footprint has never been more important. The interactive nature of digital marketing has meant that audiences are no longer passive consumers but are now active participants in their search for the best products and services. Commenting, sharing, liking have resulted in real-time sharing of opinions since the launch of Web 2.0 so it is imperative that businesses in any industry build a love for the process of marketing their product as well as the product itself.
We’ve listed the latest digital marketing trends so that your business can thrive in the process of reaching your target market.
- Videos=Viral.
A simple yet vital formula to get your head around. Platforms like Instagram, YouTube, and Snapchat pioneered the age of video marketing. Rarely do we scroll through our Instagram feed without being halted to a stop by a video ad, conveniently plugged in for our individual tastes. More recently, live streaming in particular has become a key trend in the post-Covid -19 world we are all attempting to navigate. Video marketing is also great for cross-promotional branding. Uploading a video on your company’s YouTube channel means that it can also be posted on a relevant page on your website, with short snippets also uploaded on your social channels.
- SEO – Simple.
SEO is more than just searching for the right keywords. Aspects such as page experience (page speed, UX) and identifying user intent are incredibly important for a great digital marketing strategy. When referring to page experience, it’s vital that your users are having an easy time navigating through your website, without any issues. Think: are your Call to Actions in the right place? Are your clients accomplishing the expected reason inside your pages? Are users browsing different related pages on the website that leads down the funnel? These are the kinds of things to ask yourself as a business to ensure a seamless experience for clients and consumers.
- Voice Your Brand
We love to talk – it’s personal, it’s trusting and it’s just human nature. More and more brands are finally realizing the benefits of voice marketing techniques (thanks to our friends, Siri, Alexa, and Google), and it’s clearly here to stay. Using this technique is by no means easy, though. Brands must remember that the success of voice marketing is ultimately in the tone of voice that consumers are experiencing. Is it conversational? Are keywords that people will speak rather than type being used? Be sure to consider these things. After all, artificial intelligence isn’t just the future – it’s already here!
- Get Personal On Email
In a hyper-connected world, businesses may often forget the power of a personalized email. Automated emails still have their advantages, but a combination of both automation and personalization is key to a successful email marketing strategy. When you can formulate your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price of demo video in a customized email, this can be extremely compelling.
- Slide Into Those DMs
Social media has paved the way for a new kind of celebrity. Influencers have changed advertising (for better or for worse? Who knows?!) and your business needs them. Influencer marketing is now a serious commodity but starting with micro-influencers definitely has its benefits. If you’re a start-up, opt for a small to medium-sized influencer. These influencers have authority in narrow niches and so are capable of reaching individual followers. Apart from being more affordable, micro-influencers actually have better engagement rates than their big-shot counterparts!
