Custom cardboard boxes are just common packages. Right?
Well, no!
The boxes are not only used for protection anymore. They have been identified as providing a gamut of benefits and facilities to the sellers and buyers alike. Of course, the box needs to be functional to fulfill its basic role. But the outer surface is being modernly used for multiple purposes.
The boxes of cardboard base have unmatchable marketing potential that when tapped rightly, can mean a change in brand identity so positive that your buyers will not even think of the other choices. There are so many examples around us. We, as consumers, tilt towards products that grab our attention and appear to be good for us. Otherwise, the usual boxes go instantly unnoticed.
What makes this difference? And how can your brand be the one that customers search for at retail outlets?
Surveys say that as high as 90% of customers think about the packaging before buying a product. If this percentage wasn’t so high then the argument in favor of customization would hold no value. But the current trend is to build a brand image through the boxes by plotting them with your brand motto and personal touches. Box printing has been given a cult status with numerous brands opting for it to attain the highest possible brand recognition level. This involves inking your boxes with custom content, images, texts, and illustrations that compel customers to trust your company name over the next brand.
You can go through this article to know how you can build the perfect box out of cardboard and gain from the numerous positive effects of it on your branding.
- Weave the brand image carefully
Be true to the purpose as you craft the packaging. Cardboard is a flexible material that has numerous scopes to be utilized as and when you require. This includes being creative yet sticking to your brand’s personality to make the boxes suit your every marketing deficiency.
What do Coca-Cola and Pepsi have in common? Well, if you take them out of their bottles, it would be impossible to tell the difference between them and the ordinary cola-making company. So, how then are they the market leaders for so long? The reason is that both the brands’ look has been firmly retained in the buyers’ minds. One look at that red & black logo or the blue patterns, and you know the brand name instantly. This is what relatable branding does to sell products. You need to design and place your logo at the front of the boxes so it is the first thing that buyers see.
- Print your heart out!
Another positive aspect of cardboard is that it supports all kinds of inks, laminations, and coatings. The base is made strong with the thick texture of cardboard stock enabling you to construct the boxes with all kinds of custom features. Be it handles, or extra flaps, any customized specification is easily constituted within such boxes. You can print your brand logo and name in all forms. Such as:
- Embossing your company name for added visual impact
- Fil stamping important info or logo
- Die-cutting the boxes to differentiate them from the rest of the brands.
- Premium inks help the texts to appear more prominent and attention-grabbing.
- The modern printing press enhances the quality of printing to make the content more durable and resistant to water and scratches.
You would be pouring in your extreme efforts and finances into creating the boxes so make them worthwhile by opting for a cardboard paper stock. What is the point of going through the trouble of weaving your precise brand identity onto the boxes only to have them fade away in front of your eyes? With cardboard supporting your illustrations, you can be sure of durable promotions.
- Match and mix the costs
Cardboard is an affordable material. It can be attained easily and round the year. Custom cardboard boxes can be acquired even during economic downturns and at short notices. This makes them a reliable commodity. Most brands experience a sudden hike in demand, particularly during seasonal offers. You can imagine the negative hype when customers do not get their orders on time. To avoid this, choosing cardboard for your boxes is a wise decision.
The boxes can look and cost with varying degrees. Customization offers you the liberty to create the boxes as per your set targets. Also, the overall cost can go down significantly when you acquire these boxes and get them styled at reasonable rates. With more sales and less costs, your profits can reach the sky!
Being cost-conscious bails you out of sudden shifts in the economy. You can pass on any cost-cuttings to the clients. This would prompt them to be brand loyal and encourage others to buy your products too.
- Exaggerate the brand value
Your brand is what customers make of it. Does it sound too confusing? It is not!
The customers attach value to your brand and place it among their wish lists when and as they deem fit depending on your packaging boxes. Cardboard can be made to look premium with rich coatings and wise styling. The boxes can not only just look apt for consumption but also can be availed for a variety of products and industries.
In simple terms: the boxes provide a reason to the buyers for buying your items. Giving them a sensible cause can get your desired sales numbers easily. The outer covering needs to be built well and with extra features so it caters efficiently to your intended customer group. Not every standard box helps gain a fair market share. Only those boxes that are fit for the purpose are given importance. Your products can look more worthy when they come in charming boxes.
Conclusion
Make the first impression count with custom cardboard boxes that fall light on your budget and are specially made to last longer than the products themselves.
