Arlington, Texas, being a city of eventful entertainment, is potentially a lucrative place for catering businesses. It is very easy to flourish your business and expand its scale with the right marketing.If you are new to the concept of a catering business, you can easily learn how to start a catering business. But if you are already running an existing one, there are always some marketing advancements that you can execute to increase the profitability of your business.
When it comes to marketing, there are generally two types of it: traditional and digital. Traditional marketing refers to the same old technique of attracting customers through flyers, billboards, newspapers, and maybe a social media page.
However, the other type, digital marketing, is a vast and deep field. It upgrades with time and has a larger initial scale of attention—which means that the business can have far more ways and opportunities to attract clients with digital marketing than it has with traditional. So that everyone strongly recommends investing in a comprehensive online marketing strategy that ties together a variety of digital marketing services.
Considering how digital marketing is necessary in today’s commercial world, below are some evergreen tips that, if you apply correctly, can enhance the whole outlook of your catering business in Arlington.
Let’s begin.
1. Get a Professional Website
If you are wondering whether you ‘really need a website or not,’ start wondering ‘if you can afford not having a website in an almost digital-running corporate world.’
The time had passed when a website was just an additional option for a business. In today’s world, the use of the website has been a highly important factor for the success of the business.
With the supervision of the best agency for web design in Arlington TX can offer, the website can also be optimized (using SEO) to rank higher on search engines, which can lead your business to a whole new online community. Thus, new opportunities to make a profit.
Furthermore, when a visitor stumbles upon your website, they see clear-cut information of your business, including the place where you physically operate. That leads the prospective customer to realize that you have invested some time, effort, and money into building your business and its fully-functional website. Creating a business email for contacting the buyers/visitors or any other businesses is also a must for every owner. It shows that your business is legit.
2. Use Online Reviews to Attract Audience
An ideal website can provide unlimited space for you to showcase whatever you want. The first thought would be to display the services, pricing, pictures of past events, and even testimonials. But one more thing that can make a huge impact on your audience is the reviews of previous clients.
If you have catered any recent events and it went successful, you can ask your client(s) to leave a review for you on your website. If they cannot leave a review there, you can just have them write anywhere about their experience with your company; then you can later integrate that review on your website and preserve it for life.
3. Focus on Mobile Devices
This point usually gets overlooked and underestimated, but it is something you should definitely stress about. The content consumption on mobile phones is increasing rapidly, day by day.
Therefore, you need to concentrate on strategies that imply more on mobile and handheld devices more than computers and televisions—in fact, they should be a key to your target marketing.
If you are running a website, you need to make everything you publish compatible with mobile devices. Similarly, if your business is boosting, you need to lay down a plan to launch a mobile application in the future.
If you make yourself familiar with the concept of mobile marketing, you can develop a strategy that suits all generations. If you don’t fill out those gaps, your competitors will dive in and swipe your audience.
4. Stay in Touch
Building a community and staying in touch with it is one of the core aspects of digital marketing. There are multiple ways to build a community; one of them is through an attractive, professional website that gets you introduced to the online web community.
Another way is to build an email list. When people visit your website, you need to sign them up so you can get access to their email addresses. But people would not sign up without any reason.
To get them to provide their emails, you would have to come up with strategies, such as providing discounts and promotions in exchange for them to sign up or allowing them to contact you online when they sign up.
Once you get their emails, add them to your email list. The emails should be relevant and eventful—such as greetings, discount offers, order updates, gratitude towards clients, etc.
One more way to get instant community response is to execute the Challenge Technique. You could build up a challenge-reward strategy, such as “Share our link with 3 friends and get a chance to get 10% discount on your next event.”
Challenge-based marketing is proven to be engaging, intimate, which would result positively for your brand.
5. Work with Influencers
Influencers are getting more and more popular nowadays. You can do everything you can to get yourself out there, but there would still be a chance that you don’t reach the audience the way you want. Because influencers and content-creators are more relatable than a businessperson, so the audience is more attached to them.
Influencer outreach is notably one of the ways to get the message out there. Therefore, it is a perfect digital marketing strategy to hire an influencer to talk up your brand. An influencer can promote your brand the way you want, and it could reach millions of organic followers worldwide.
“You can not only make your personal profiles or business pages on different social media platforms but can also reach out to micro-influencers that would be keen enough to publish or promote your product on their posts, stories, or status. As per their followers, the micro-influencers might ask for some payments while others would just want a set of free products from your business site.” – Umair Hussain, Digital Marketer at Cloudways.
In Conclusion
Those were five core digital marketing tips that you can apply to your catering business to expand your community and profitability.
That being said, you should also keep the traditional marketing going. There are always some old-school people who would love to see that you have kept the old ways alive.
We hope you found what you were looking for. Good luck with your catering business.
