Would you like to start your online business? Then you should create the right strategy to promote your shop or the best casino games site. The main thing to consider is your SEO strategy. In this case, you should avoid these 5 mistakes. 


What is your key performance indicator for SEO? What do you want to do? Do you want to track your rankings, traffic, conversions or leads? With KPIs, you can find out if your strategy is working for you. If you don’t have a KPI, you may not be able to know what you expect from your business.

Recurring Content

You must have unique content on your web pages to rank. If multiple pages have the same content, be prepared to get penalized by Google. Your site could be downgraded in the rankings. As a result, all your efforts will go to waste.

So, make sure your content is unique. Before you publish content on your blog or website, it’s better to check it with Copyscape or another tool that you think is reliable.

Low Quality Content

Make sure you’re writing for people, not just search engine robots. This means that your content should be relevant, informative, grammatically correct and optimized for relevant keywords.

Using article spinning software is not a good idea. Search engines today have become extremely smart and can determine whether content is written for humans or for search engine robots.


By content optimization, we mean content that contains relevant keywords. Besides, the content should be consistent. If content isn’t engaging, you won’t be able to keep readers hooked. As a result, your bounce rate will be higher, which means a lower chance of getting a higher ranking.

Google today is smart enough to detect low-quality content that has too many keyword choices. So, make sure that the text on your site is not overly optimized.

Choosing the Wrong Keywords

Your SEO strategy won’t work if you specify the wrong keywords. Based on your KPIs, make sure you create content that includes the right keywords. This means that you should choose phrases and words that can help you achieve your business goals. In other words, they should help you get organic traffic, leads, engagement, conversions, and sales.

That’s why it’s better to have a solid strategy. You can use the Google Keyword Planner for this purpose.