A student of sales and marketing or not, you know the importance of brand management to high profile personalities or corporate giants. Features like the brand logo, mission statement and design are the pillars of every marketing communication. The correct choice of branding subject to the target audience, industry, budget, and marketing campaigns improves the company’s sale and image. Given below are the 5 branding types. (Android App writing help)
- Personal Branding
Personal branding emphasises a person instead of a company as a whole. An individual’s character, personality or profession is often used to build the brand in personal branding. It does not look for foreign direct investment, Scholarship Essays or any other investment to improve the functioning of the brand. High profile personalities like celebrities, politicians, athletes and social influencers use personal branding to display the best version of themselves to the public.
For example, Seth Godin, an entrepreneur and author of over 20 books on sales and marketing, placed himself as a business and marketing expert. Successful personal branding has now made him famous for his words than his business or books. (Alibaba swot analysis)
- Product Branding
It is the most recognised form of branding that a company uses to focus its product and make it distinct and recognisable from its rivals in its marketplace. Product branding emphasises the efficient use of symbols or designs to help a customer identify the product quickly and anywhere.
For example, Coca Cola’s unique packaging and logos make it easily recognisable from Pepsi. (Essays For Sale)
- Corporate Branding
Business giants use corporate branding for presenting their core value and philosophy to the world and their employees. Effective corporate branding wants its current, past, and potential customers to see its mission, vision, and nature and core values through cost benefit analysis and other measures every time they approach the brand.
For example, the brand logo of Nike, a checkmark; its slogan, “just do it” is noticeable on its products available across all of their selling platforms. Nike has been able to place itself as a corporate brand that reflects the persona of an athlete, sports or fitness enthusiast.
- Service Branding
Service branding supports the need of a customer through its world-class service. They try to use customer service as a method of providing benefit to their customers.
Like, Chick-fil-A is famous for its outstanding customer service, which is now synonymous with its brand.
- Online Branding
If a company wants to place itself apart in the internet market industry, online branding is the best choice. It includes presenting a company’s website, social media platforms, blogs, and other online content to set itself apart from the rest.
Mentioned above are the popular branding types. To improve the turnover and image of your business, choose one that will suit you well.
