Growing a business can be challenging, especially in an environment full of competition. It is not just about making sales, but also about increasing revenue. For you to increase revenue, you must maintain your existing customers and draw in new ones.
For any business’s growth and success, one needs to gather leads and convert them into sales. So, it all comes down to customer relationship management. Many businesses are turning to Salesforce to help them manage their customer relations.
When you hire salesforce consultant who understands your business’s nature, you will find it easier and faster to close deals. But Salesforce is not just a customer relationship management software; it offers much more.
What is Salesforce?
Salesforce is a cloud-based customer relationship management (CRM) software. With it, your organization can function better as it increases efficiency and profitability. The main idea behind Salesforce is to scale down on the cost of managing hardware infrastructure.
If you incorporate Salesforce as part of your customer management solutions, you can benefit from more effective, efficient, and streamlined growth across all sectors. Salesforce has grown over the years to offer comprehensive CRM solutions. This single software can technically address all your business needs.
Why Your Company Needs Salesforce
1. Lead Management
Tracking and managing prospective customers can be hectic. But it is an area of sales and marketing that you cannot take for granted if you want to generate new potential clients for your business. This is where Salesforce proves to be beneficial.
Salesforce can extract leads, be it from outbound calls, website visits, or marketing campaigns. Once it has gathered the leads, it sends a notification to sales reps, saving them from the hectic process of generating those leads manually.
If your organization uses Salesforce, your sales rep team only needs to view all leads generated daily and contact them. Think about contacting a lead on the same day. It dramatically increases the odds of converting them in your favor.
Market research experts believe that promptly contacting potential clients increases the chances of engagement and converting them into sales. But Salesforce is not just about generating leads: it also increases the productivity of sales reps, reduces sales cycle period, and increases the win rates of sales, which ultimately improve business revenue.
2. Time Management
Time is an essential asset for any business. Wasting time with manual processes can cost your organization revenue unnecessarily. But you can say no to manual processes and adapt automation and save your team plenty of time.
How much time do you spend manually to update spreadsheets, useless fields, qualify the statuses of leads, or even sign and fax documents? Quite a lot, right? Now, imagine Salesforce can handle all that for you!
Once you incorporate Salesforce, most of the time-wasting tasks can be automated, and the sales team can allocate that time to other tasks. Moreover, you can accomplish automated tasks at a much greater speed.
3. Sales Team Management
Managing a sales team is never an easy task. Setting goals is easy, but tracking and monitoring require much more input. The sales manager often has a difficult job of tallying sales-call sheets, which is time-consuming and tedious.
With Salesforce, the sales manager can view the metrics for measuring sales revenue from a single screen. Salesforce provides accurate metrics that help monitor sales reps. The manager can quickly look at each sales representative’s sales figures, opportunities, and activities.
The software also monitors customer base growth, which gives the manager an easy time to redesign territories to increase profitability. With the manager able to quickly identify underperforming areas or sales presentative, they will know the areas needing more focus and improvement.
4. Sales Forecasting
If you can estimate future sales with increased accuracy, you can improve your business’s potential to grow. With accurate sales forecasts, you can make informed business decisions.
Salesforce enables businesses to make more accurate forecasts, which they can use to predict short-term and long-term performance. You can use the software’s automated features to analyze past and current trends and even future opportunities.
5. Improve Customer Service
Every business should care about customer service. Without customers, you wouldn’t be making sales. You want to have outstanding customer service to maintain current customers and attract potential clients.
Regardless of the type of your company, you probably receive several queries from customers regularly. Salesforce has customer management features that can help you build the link between your business and clients.
One of its core features enables organizations to track and manage customer issues. This ensures that you can promptly respond to customers’ problems or queries, which helps cement customer relationships.
Conclusion
If your business experiences longer sales cycles or fragmented leads data, you should try Salesforce. Handling these business issues in a highly competitive environment can be a handful. You may find yourself increasingly frustrated as you put in more effort yet get reduced productivity.
The best thing about Salesforce is that it applies to all businesses. The software can help any business eliminate essential but time-consuming tasks by automating such processes.
