A good search engine optimization (SEO) agency can help drive tons of traffic to your website from all over the world, which can then convert into sales and revenue. However, with so many agencies out there to choose from, how do you find the one that’s right for you? Here are five tips to help you choose the right SEO agency to achieve your business goals.
1) SEO Agencies Are Not All Alike
SEO agencies come in many flavours and often try to win clients by pitching prices that are either too high or too low. Start with a clear understanding of what you need—in other words, what your business goals are. Once you’ve answered that question, you’ll be able to decide whether it makes sense for you to hire an SEO agency at all. If you do decide on an agency, take a look at its portfolio, ask for references from satisfied customers and have a conversation about future plans.
2) Define the Budget
Before choosing an SEO agency, it’s critical to sit down and define your budget. Knowing how much you have in terms of funds—and what you are willing to spend on agency fees—will help determine which firm is right for you. The best agencies aren’t necessarily cheap ones, but they do provide excellent value for your dollar.
3) Know What You Want
When you first start working with an agency, make sure that you ask them plenty of questions. If they aren’t open and transparent with their answers, you shouldn’t work with them. An agency should be completely honest about its ability to meet your expectations, outline what you can expect over time, and be honest about your current position in relation to your competition. You want an agency that is open with its methodology so that it aligns with your goals for growth.
4) Ask Questions
When it comes time to choose an SEO agency, ask a lot of questions. When I say a lot, I mean a lot. How much experience do they have in your industry? What methods do they use for your specific needs? Ask for case studies from similar clients and see if they can offer any other references you can contact. The more thorough you are, the better chance you’ll have at choosing an agency that will help elevate your business. Once you’ve chosen an agency, pay attention.
5) Getting References
Before you sign a contract with an online marketing agency:
- Do your homework.
- Search Google and see if other clients have had success with them.
- If there is no readily available information, contact another company they’ve worked with and ask how it went. The testimonials will help give you a sense of their work style and customer service.
- Make sure you know what you want them to do—then make sure they agree on everything in writing before getting started.
Choosing an online marketing agency can be a stressful task. You’ll want to find someone you trust and who understands your business objectives and takes a holistic approach when working with clients. But, in addition, you’ll also want someone who is easy to work with and will collaborate with you. Trust your gut when choosing an agency; while they must know what they are doing, just as important is that they communicate clearly and honestly.