Often customers are left with a handful of choices when it comes to deciding on the brand for shopping. Only about 11% of buyers agree with modern packaging designs. Custom boxes are the best answer when it comes to solving customers’ complaints regarding the packaging.
This shows a huge potential for creating creatively customized packaging boxes. Thanks to the modern printing processes, businesses can now get the precise look they want for the boxes. While the limitless branding effects of customizing are widely known, few actually know how to go about using it. Sellers are baffled when it comes to deciding the most appropriate look for the packaging.
Some effective tips can always come in handy to craft these boxes. The following guide can guarantee to convert your ordinary boxes into unmissable branding gadgets. Not many boxes are retained by buyers. But yours will. The moment your boxes are made with the stated tips; your brand recognition would reach a new height!
Take a look at the tips below.
#1: Include relevant stock paper
Feeling confused? The cardboard isn’t the only option for this. There are others too. Corrugated stock, rigid paper, and Kraft are some of the ones available. Each material has its own uses and works well for certain products.
The corrugated works best for custom printed shipping boxes. The compressed rows of air columns give apt support and cushioning to keep, even the most sensitive items, safe during transit. Rigid paper is used where brands feel a need to give a premium look to the products. Kraft paper is highly biodegradable and within easy reach of every business.
Including the material that suits your brand image and product types, is a productive way to keep the contents safe, align costs, and appear approachable for the target customers. We have all felt the texture of the boxes before relying on the brand. Somehow it gives a professional and trustable vibe to the business.
#2: know your customers
Realizing this is the basis on which your branding can sky-rocket. Buyers define the way your brand must look. Every buyer group has specific tastes and reactions to certain custom features. Knowing this surely adds to the ease of building a reliable brand identity.
Certain brands sell the same product to a diverse customer base. They do so by using different customized packaging boxes for each one. Skincare brands are mostly seen doing so. Nivea advertises its lotions using varied box styles. For instance, the ones sold in the Middle East offer sun protection while the ones targeted at the European market, mention the product as suitable for dry skin. Imagine the cost-savings and hike in customer demands when the products cater to their diverse needs.
#3: Imply that the brand is responsible
Stating the production ethos and work environment is always a good idea to encourage higher customer loyalty.
Custom printing allows this to happen with ease. Brands can mention that they use:
- The best and safest production methods. The recent Coronavirus wave has made it mandatory to let buyers know that your manufacturing unit is hygienic and germ-free.
- Reusable packaging. Caring for the environment can earn you many brownie points!
- Filtered raw materials. This one is crucial for food items, cosmetics, beverages, vape, etc.
- Contents that help the community. Reusing leftover materials counts a lot in today’s times. If your brand does this, then it must be printed on the boxes. Shoe and cloth manufacturers often use these to allure buyers.
Using printing can place customer trust in the business and foster their loyalty over time.
#4: Carve a unique brand identity
What happens when you are in the retail sector that makes billions of revenues each year? Competing in the industry becomes tougher.
Custom boxes can be your boat that sails the brand safely and for a long time. The designs used are modern and relatable. Professionals ensure that the boxes seem apt for buying. They carry out extensive research to know what the current trends are and make the boxes adhere to these.
Establishing the main components like the type of color hues in use, illustrations that grab eyeballs, and more, help to improve the brand’s visibility. the first thing is to get the brand logo at the boxes’ center. This side is at the front of the racks and seen by passer-by shoppers. Repeated viewing of the logo can rapidly familiarize the brand image onto the customers’ minds.
The next part is to use embossing, die-cutting, or foil stamping to make the brand title easily readable. This has the same effect as the logo and gives a title by which the buyers can remember the brand.
#5: Establish easy contact with consumers
What do buyers cherish the most after purchases? Yes, it is the after-sale service!
It doesn’t necessarily have to be a full-scale customer care center. Placing your contact info on the boxes can do the same. The customers must be given a direct way to reach the business in case of any query or complaints.
What if the manufacturers have done a mistake during production? Knowing this before the products are mass distributed is only possible when the first customers give valuable feedback. Improvements can also be made when the customers get in touch with the seller.
The feedbacks can also take the shape of favorable unboxing videos. Many social media trends come and go but this one seems to have stayed. Consumers’ buying patterns are influenced by these videos. It can turn the tables for your branding regime. A positive review can take the brand further up in customer preferences.
All you have to do is design the boxes uniquely. Offbeat opening styles with custom texts can have a profound impact on customers and make them vouch for your brand.
Conclusion
Reminiscing brand values with apt custom boxes can be settled by following the above tips. Your brand’s success can have a smoother journey when such boxes accompany you along the way!
