We all know that a brand identity is created with a mixture of many elements. Everything related to a particular product plays a part in creating a certain perception in the minds of the customers. Whether it is the packaging of the product or even its price, every minute detail can affect the image of the product. One of the most important elements that could help your brand differentiate itself from its competitors and help in creating a separate identity is the Logo of that said brand. A good logo design not only helps in attracting new customers it also helps in retaining the old ones. It creates a sense of familiarity and belonging resulting in increased loyalty by the customers for the brand. Businesses these days are now realizing the true potential and the power of logos and how their designs can make or break a brand. All aspects of the product, the organization, and the industry that it belongs to should be taken into consideration. Designing a logo is not an easy task at all, a dedicated logo designing agency can and will do the job for you. In this article we will tell you about some Logo design ideas that could give you some inspiration:
Retro style logos:
If there’s anything that we can feel connected to it is that good old dose of nostalgia that takes us back to the golden days. We are observing these retroelements for ages now, in the movies, tv shows, and even some popular songs. The success of the western genre in the movies or the throwback to the 80’s disco in some popular chart-topping songs proves how addicted we are to our memories. This brings us to our main topic here, a logo design trend that can help you stand out while giving that sense of connectivity to the consumers are these retro designs here.
Thin line minimalist logos:
Although this minimalist approach is a bit overused, it certainly does not mean that it is not appreciated. In 2020, we saw the whole world become more conscious about the environment as global warming was in almost all the conversations out there. People now appreciate the simplicity and discourage anything extra in context. Similarly, these thin line logos not only help in raising the memorability factor, but it is also appreciated for getting straight to the point. As we get rid of complex designs and even in most cases colors, the over aesthetic and a calm vibe is provided with these designs.
Animated Logos:
These are logos created using motion graphics as it comes out as an animated video. We all remember the famous Pixar logo and how a simple animation makes it one of the most memorable logos out there. Now we have always thought of a logo to be still but with the digital revolution, it is time to evolve. More and more companies are now adopting this trend to their logo designs as they are social media friendly and drive a lot of attention.
Abstract Logos:
Traditionally using grids while designing a logo was a norm in order for the final output to look more balanced. However, during 2020 as we move forward there is a shift in this traditional approach. Many brands these days are adapting abstract art to their logo designs. These are loose and imaginative designs where different elements such as the color, shapes, and even fonts are arranged in such a way that provides an aesthetic visual. These designs help a lot in creating a separate identity while making the logo memorable. If you are looking to get inspiration for your logo design, this is one of the best design trends today. Make sure you contact a proficient logo designing agency with the expertise to have the desired impact and get the best possible design.
Geometric logos:
We all know how widely appreciated minimalist designs are. They come out visually as very simple and are very easy to understand as well. The best thing about these geometric logo designs is the way they simplify complicated images. If you are looking to make your logo recognizable it is impervious for the design to be simple and geometric logo designs helps you achieve that. As we combine boldness with the basics these geometric-shaped designs with fun color pallets come out visually stunning.
Dynamic Logos:
There is a very common dilemma that arises while finalizing any logo design. As we all know that there are many products that can cater to different demographics and there is a possibility that each demographic might perceive each product differently as well. While designing any logo, all the elements of the products that it will represent should be taken into consideration and the product’s target audience is one such very important element. A perfect logo should not only represent a particular brand adequately it should also carry something that provides us the consumers with a connection as well. This is where dynamic logos come in, while the overall theme and elements of a particular logo remain the same, small variations are made to the logo depending upon the different sets of the target audience. We all remember the famous Mtv logo and how its changed depending upon the genre of music that it was playing. It surely did catch our attention.
Adapting dynamic logo designs gives you a lot to play with and test newer concepts. It can also be considered a great marketing stroke as it comes off as innovative and presents the business in a very positive light. The audience will now wait and expect you to surprise them with your innovation. Go on impress them!
For more design ideas contact us, the very best logo designing agency out there. Brands design treats each case separately and designs strategies around the needs of the product and the demands of the market keeping the organization and its name at the very core.
