Negotiating with influencers is a tough nut to crack? Isn’t it? But it’s difficult for those only who don’t the things from inside out. You could do it pretty easily and from one dashboard if you’re automating the task through SocialBook influencer outreach software in United States or any other software.
If you don’t know where to look for while negotiating with influencers, here’re a few tips to get you back in the game:
- Be Specific About Content You Need
Every content doesn’t come with the same price tag. You could further negotiate it if you know which type of content you need from an influencer. Just by being specific about the content you need, you could negotiate better with an influencer. For instance, a typical post with a picture and text might cost you less than video content.
- Keep Costs Down With Repurposed Content
Repurposing content could slash down your costs. You should not miss out on it. If you think an influencer is charging more, you could bring the costs down by repurposing his content. But you should talk about it with the influencer upfront so that he knows what you’re going to do with his content.
- Discuss Brand Exclusivity
If you want an influencer to solely work with you exclusively, the deal might cost you higher than another way around. If you want to bring the campaign costs down, you should keep brand exclusivity at bay unless and until it is crucial for you.
- Define Your Engagement Expectations
Negotiating a great deal is possible if you clearly define your engagement expectations with the influencer you’re going to work with. It’s easy for the influencer as well to give some leverage in prices if he clearly knows what kind of engagements you expect from him. So keep it open in front.
- Anticipate High Pay for Social Media Takeovers
If you’re planning for an Instagram takeover, you’re asking for more from the influencer. So you should be ready to anticipate his participation with higher pay than usual. Or, if you have a strong relationship with the influencer, you might convince him for perks other than monetary.
- Setting Price as Per Contract Length
While influencers might charge you high for short-term gigs, still, they have room for negotiation for long-term contracts. Does your campaign require a long-term partnership with the influencer? Well, you’re in luck. The influencer might be willing to lower the price to meet your budget expectations.
The Key Takeaway
By now, you might have got a fair idea of how to negotiate with the influencers. You might like to give them a try in your upcoming partnerships. There’s always room for negotiation if you know how to ask for it from influencers. Some of the tips have been mentioned here for you to try and see if they work for you. In addition, you should always emphasize building healthy relationships with your influencers and they won’t hesitate to lower their prices for you.
Want to negotiate a better price with influencers? Just signup with SocialBook influencer outreach software in United States and ask them with ease from just one dashboard. We help brands in ease of outreaching and managing influencers. Visit our website to know more about SocialBook offerings.
