Marketing is the lifeline of any business. Whether your business is small or big, you cannot brush it under the carpet. Here are different kinds of marketing approaches we can use for branding regardless of the business setup, but the most effective marketing approach can be analyzed only after digging into the niche of the market response. But This Article discusses seven paid strategies for making your business more successful. These strategies are not theoretical; these have been tested again and again to see promising results.

  1. Blogging with SEO in mind

Blogging is not keeping record of your activities, or writing about something you like. It has to have a purpose behind it so that you can keep current and potential clients engaged. You can write blogs with a client-centric approach such as problems your target customers are searching for. Identifying keywords and using them in your content is the key. You can find high ranking keywords from professionals, paid tools and portals like Ahrefs Keywords Explorer.

After creating valuable content which contains information about users’ problems, you can integrate products from your store into the content itself.

  1. Video marketing on YouTube

Although YouTube is a platform for videos, but people also use it to search for solutions for their problems, which makes it the world’s 3rd biggest search engine. By creating an informational video about a topic, which not only contains valuable information but also resonates with your industry, you can gain more traffic and become popular. Google also shows video results for a lot of searches, therefore you can make your ranking better by making professional videos.

We suggest making videos that are genuinely helpful and valuable while keeping the fluff to a minimum, and avoiding unnecessary promotion.

  1. Social media marketing

Social media marketing is a dedicated activity, which must be left to professionals (if your budget allows). To make the most of social media marketing services, you need to remain on your toes and keep customers engaged using different marketing strategies. Having a professional team means you have someone to build and maintain a following, which requires quite a lot of time and effort.

For effective social media marketing, the key is to find the right platform, according to your business tone and tenor. Also, you need to understand the reason your audience is on that platform, and how you can make your content valuable and interesting for them.

  1. Podcasting

You can market your business using podcasts in two ways- by creating your own podcast, and getting featured on someone else’s podcast. Although the first option is great for your brand and clientele, but it requires a lot of time to build traction. Not to mention, most of us don’t have the equipment or industry connections to create a popular podcast. To get featured in someone’s podcast does not require you to be a celebrity. All you need is some industry experience, and a willingness to share something valuable.

At times, podcasters link the interviewee’s page to the episode page. In other scenarios, podcasters only link their social profiles. In this case, you might have to make a payment for getting mentioned.

  1. Email marketing

Sending out a newsletter every time we publish a new blog post takes minutes to reach out to thousands of people. This can be done conveniently because of having built an email list over the years, which gives tens of thousands of subscribers who actually want to hear from us. It is a quick, easy, and efficient approach to digital marketing. There are a lot of ways to do this, but blogging with SEO in mind is the best long-term strategy. However, list building is not a one-time activity, rather it is an ongoing process. so, if you have not done it yet because it seems too big of a task, start doing it yesterday because eventually, you will have to begin it from zero. It’s better to have something built until you commit to doing it, rather than beginning from scratch. You can hire services of professionals too to take off something from your plate.

  1. Forums and community boards

Communities and forums like Facebook pages, Reddit, and Quora can be great marketing channels. But you must keep in mind not to promote products and services directly. People use these platforms for entertainment or education. So, you might want to tweak your promotions around these lines where your content addresses the needs of users.

Think of these networks as a place to build public relations, sharing expertise and experiences, and helping others.

  1. Paid ads

Most businesses, esp small scale businesses and newbies, do not consider paid ads because they cost on budget. However, investing a small amount of money in social media ads benefits phenomenally. So, do not shy away from paid advertising, but consider the effectiveness of a network because throwing money away just because someone said it was good, is not a good idea. One person’s solution is not everyone’s solution.

For paid advertisement, pick the right social media platform as per the tone and tenor of your business. After picking the right portal to feature your paid ads, you need to consider the budget. Most PPC ads are auction-based, which means more advertisers contest so the prices go up.

Conclusion

Social media is a great platform for digital marketing solutions for a business. With paid marketing strategies,  you can skyrocket your brand visibility, traction, and conversion rate. These strategies cost you money, but given their benefits, they are worth each penny.

For professional services and paid marketing, get in touch with ESP Inspire today.