Is your website getting less internet traffic? Is its speed slow? If yes then it’s time to revamp it. But it is not an easy task to redesign a website. You have to make several changes to it. Your website is basically your business’s identity. People will identify you by your website. Now I am going to give you 8 important reasons to redesign your website.

1.Your expectations are not met with your site – If you will not get adequate results with your site then you will want to redesign it. There may be several problems with your site because of which people are not subscribing to it and your site is unable to achieve the target sales. In order to identify the problem with the site, you need to analyze it. Here it is important:

  • To examine the conversion rate
  • Track the customers’ behavior on your site

There are some questions that you need to ask yourself so as to find the problem with your site:

  • Is your web page having CTA at the right place?
  • Is there a proper linking among the pages?
  • Do the visitors like your landing page? Do they stay on your site?

2.The speed of your site is not good – If you use a cheap hosting service or if your site is poorly developed then it may run slowly. Nowadays the people want quick responses from a site. If the speed of your site is slow then the users will not take interest in accessing it. This will increase its bounce rate. For checking your site’s speed take the help of the GTmetrix tool.

3.Your site is not mobile-friendly – For browsing the internet the use of mobile phones is increasing day by day. So, it is necessary for your site to be mobile-friendly. If it is not mobile-friendly then smartphone users will not be able to access it. Google always recommends a mobile-friendly site.

4.You do not update the third-party tools – It is necessary to regularly update the third-party tools that your site uses, otherwise it can be very difficult to use these tools and this will slow down your conversions. So, keep these tools updated with the latest version. When after a certain period of time the tool is not as effective as it was earlier, then you need to update it but if its update is unavailable then remove it.

5.You do not improve your content strategy – It is important for you to know that content is the king. Good content improves your rankings on the SERPs and helps you in achieving conversions. The quantity of the content is not important. What matters the most is its quality. So, creating quality content needs to be included in your strategy of writing content.

6.Your site is unable to build credibility – When in spite of spending so much time, effort and money in building a site, it does not get success in building credibility then you need to redesign your site. By including your site’s social proofs and testimonials you can build credibility.

7.Your site does not look original – If you will use those visuals in your site because of which it does not look original then people will not take much interest in your site. Try to include videos that are creative and images of the real customers. Don’t use stock photos.

8.It is very difficult to update your site – When updating your site is not easy then go for redesigning your site. It is very important for your site to update regularly, otherwise you can lose ranking and the number of visitors.

If you take interest in developing applications of mobile phones as well as in web designing then contact a web development company in India.