In today’s world, the industrial market places a premium on using cutting-edge technology to deliver a unique user experience that closely resembles the real world. Furthermore, the use of technology is gaining traction in the business world as a proven method of anticipating and forecasting the future. Similarly, the use of augmented reality in the jewelry industry has become the newest craze, with state-of-the-art online virtual jewelry software aiming to provide users with a multidimensional experience of jewels that closely resembles the real world.
With the passage of time, technology will become increasingly integrated into all aspects of the jewelry industry, including design, manufacture, presentation, and sales. Leading jewelry brands are prioritizing the implementation of augmented reality virtual try-on jewelry solutions in order to stay ahead of the competition in a highly competitive market.
Online virtual jewelry software has the potential of exponentially aiding the industry, equipped with proven methods for engaging potential users. It is not surprising to see that many of the entrepreneurs in this industry have already begun implementing these apps on a large scale.
Benefits of Using AR in Jewelry
- Speed up in-store and online Shopping
Modern-day shoppers are very impatient and do not enjoy waiting at a jewelry counter to try different items that are hidden behind the glass. Creating a seamless experience where users can not only see all the products available but can also easily try them on virtually helps speed up the process ten-fold. AR kiosk software now exists where the app becomes an interactive product gallery where you can try any product you want. It also negates recommendations from salesmen, something that might create more urgency in people.
- . Grow your sales with a virtual try-on software
Customers who virtually try items are proven to be 35% more inclined to purchase an item, according to recent studies. AR software might offer you a great solution to boost your online sales and drive up your popularity as well. Online software also allows you to compare prices, cuts, materials, and reviews as you try items on, allowing users to have a complete view of all jewelry items at the comfort of their home. Up until now, people have been reluctant to buy jewelry online, but with such technology, it has now become the easiest way of shopping.
- Replace outdated paper catalogs
Out-dates paper catalogs are not only boring and bad for the environment, but also time-consuming. Most customers nowadays never even look beyond the first page of a catalog. AR software provides a perfect opportunity for you to creatively reinvent your catalog into immersive 3D, online ones that are more informative and less text-heavy. You can also show customers the same product in different shapes, colors, or cuts within the same page, allowing them to know all the options available without going through pages to find it.
AR software can also be used to personalize user’s catalogs according to their specific tastes, their likes and dislikes, and their previous purchases, making them more inclined to visit your site for all their jewelry needs.
- Empower your marketing
AR apps can advance your marketing to places you wouldn’t imagine to be possible. These apps let you have a broader and much more tangible connection with your customers and help you match each unique individual’s values. Quick and convenient shopping in itself is a huge plus point for marketing, but an immersive experience that you can use anytime is priceless.
- Keep your clients informed
With such software, you can easily educate your clients about weight, size, purity, and types of jewelry. All they have to do is point their phone on a particular piece of jewelry and all available information can be displayed. You can also creatively use videos and animations to make the teaching process a much more engaging one. With informed clients, you can be assured that you will see fewer product returns and more informed buys.
Online virtual jewelry software provides many extensive benefits to both users and owners of jewelry stores. You can create an immersive shopping experience that your clients will remember and enjoy, helping you grow your sales exponentially. It also eliminates any unnecessary need for jumping through multiple jewelry stores to find what you need. Many brands have already begun embracing these apps and software to make the most out of their selling. It’s only a matter of time before it is something that becomes a new standard for the industry altogether.
