Advantages and disadvantages of using Shopify in your eCommerce 

E-commerce is becoming more popular every year, thanks to the advancement of technology that has made it easy to make purchases online and consumers are becoming more and more accustom to the digital world. Shopify  Development Company in Lahore for eCommerce is one of the leading CMS on the market and this year it has become even more popular than ever as the current pandemic situation has cause a huge increase in digital sales.

So if you are entering the world of sales of digital products and services, it is important that you know about this tool and all the advantages it can offer you, so today we will dedicate this post to explain everything you need to know about it.

First of all, it must be said that our marketing agency Vipnet 360 recommends opting for Shopify only if you know for sure that you do not have enough resources to keep a technical team behind you and if you are clear that you will NOT need to many customizations in eCommerce. Shopify is an interesting option for companies where there is no technical profile, since it facilitates the tasks of an eCommerce, having to deal with the issue of server maintenance, or having to be aware that the web is not hacking but really if your project grows, you will realize that Shopify excessively limits your freedom to do with the web what you consider appropriate. You cannot delve too deep into technical SEO, not customize payment gateways, for example, you will have to pay commissions for each sale you make, you cannot customize invoices,

Shopify is an eCommerce CMS that allows users to design their own online store without having any programming skills. It was creat in by Tobias Lutke, Daniel Weinand, and Scott Lago. These young people wanted to make an online Snowboard shop, but no product seemed to meet their demands.

Thanks to this they decide to embark on a journey to create this CMS that would later make life easier for thousands of people. The interface of  Shopify for eCommerce is so simple, that anyone can design their own store without suffering headaches in the attempt.

Shopify for eCommerce

has more than 100 templates to choose between paid and free. In addition, these are arranged according to the different business sectors, so it does not matter if your store is for art, pastry, fashion, technology, etc. you can quickly find the template that best suits your needs.

This CMS has been created so that anyone can use it, it does not matter if they have computer knowledge or not. However, if you know a little HTML and CSS you can access the next level and modify the design of the template you choose in order to have a completely personalized store to your liking.

Benefits of Shopify

Shopify came to completely change the world of eCommerce. This CMS has a long list of advantages, but this time we will name the ones that the  Vipnet 360 marketing agency  considers the most important:

• Simple interface:  Not everyone has programming knowledge or someone to help them with this task, so the ease with which a store can be create turns out to be the most relevant advantage. Likewise, the simplicity to customize this store as well as the easy management of it and even the promotion through tools such as blogs, make Shopify a gift from heaven.
• Includes Hosting:  This is of great relevance because it means that you will not have problems with the loading speed of your store, an important point if you do not want to lose customers because they get tire of waiting for the site to load.
• Excellent customer service:  We can all have a question or problem at some point, that is why it is always important that the customer service of companies works in the best way. You can reach out to Shopify support through forums, email, and chat, and they’ll be quick to help you. On the other hand, there is also a platform for free courses call Shopify Academy that will provide you with all the information you require to manage your store.
• Statistics:  If you have any of the higher payment plans, you can have access to various statistics relate to your store that will allow you to correctly guide the next strategies you carry out to increase your sales.

• Payments in local currency: 

• The platform has more than 70 payment currencies, which will allow you to make sales locally and internationally, This allows customers to pay in the way that suits them best.
• Dropshipping:  It is an option that has become very fashionable in recent years, selling without the need for product inventory, so if your store is of this style, you can manage it without problems, since Shopify integrates with apps like Ordoro and Inventory Source to be able to offer you this option.
• It takes care of taxes:  The issue of taxes can be complicate for some, but by using this CMS you can forget about that since it has an automatic tax system that takes care of these according to the country where you are locate.
• There are no limits for your products:  You have the possibility of importing or exporting the products to your store in an unlimit way, you only need the CSV file or use one of the apps.
• Quick management:  Customers love that services are perform immediately, that is why Shopify sends you a notification to your email and mobile, every time a purchase is made in your store.

Disadvantages of Shopify

Not everything is perfect no matter how much we want it to be. Spotify also has some weaknesses that may not be so advantageous for you, so it is important to know them before making any decision regarding your store. The most relevant are:

• Its code is not free:  If you have programming knowledge, perhaps you prefer open-source software, but we regret to tell you that this is not the case, to be able to opt for the service of this CMS, you will have to pay.
• Limiting Check-Out:  Some consider limiting the options that Shopify has to modify the processes relate to the “Check Out” of your store.
• Monthly payment:  In order to use the service you must pay one of its plans monthly since it does not have free plans.
• Paid subscriptions:  In addition to the monthly cost that you must cancel to use the service, if you want to use other platform tools such as the Shop, which is a Marketplace-type app or Shopify pay its payment platform, you must cancel an additional subscription.

What alternatives to Shopify are there?

Shopify is one of the best options to design your online store, but it is not the only one that exists in the market, in fact, the list is long. Here are other alternatives to manage your eCommerce:

• Wix
• BigCommerce
• Squarespace
• Volusion
• WooCommerce
• Square Online Store
• 3dcart
• Big poster
• Prestashop
• Weebly