In the international market, Salesforce is a name that commands immense respect for everything it does. If you are an aware business owner, you surely have heard of what it does. If your business operations are on some other planet, only then you don’t need Salesforce, if truth be told.
Before discussing the different aspects of this tool and topics like Salesforce consulting services, it’s also important to know what this term, solution, and technology are all about.
What is Salesforce?
In the simplest terms, Salesforce is a highly comprehensive CRM (customer relationship management) platform that allows for better streamlining of all the activities and processes of businesses across multiple domains and industry verticals.
A cloud-based software, marketing, and sales are two business operations that find new meaning with Salesforce. The company was first founded in the year 1999 by Marc Benioff as a SaaS company Software as a Service). The initial aim of this company was to increase the convenience of the software purchasing process by cutting the related costs of set-up, maintenance, and upgrading on a regular basis.
It’s for a number of reasons that Salesforce is the leading company in Cloud technology.
Features of Salesforce
Needless to say, being the leader, the Salesforce platform is loaded with amazing features that allow businesses to make its use so universally acceptable.
Here’s a small rundown on Salesforce features and how it has made every Salesforce CRM development company churn out proficient solutions-
Tracking Opportunities
Wait. There’s more. The multiple template options allow for a seamless mailing process to every single client.
Managing Contacts
Managing contacts through the Cloud makes it very easy to collaborate with the organization, as sharing important documents and related information is pretty easy when done through proper Salesforce development services.
Einstein Analytics
Data security is always high on the priority list with Einstein, which is because a very high number of business houses share their data and gather intelligent insights through this tool.
Salesforce Services on Offer
This was about Salesforce, the CRM platform. Now, there are also a number of other services that it provides, allowing companies to choose the tool that is perfectly suited to their needs and requirements.
You can have a look at some of the different services and Salesforce products with a brief overview-
Marketing Cloud
Service Cloud
Analytics Cloud
The most promising aspect is its interactivity, where insights are visually represented through infographics. This helps in quicker decision-making.
Salesforce is the very first cloud-based CRM software in the world. It makes use of cloud computing for sending out software to multiple businesses pretty economically and gives them CRM access. As a result, companies function more efficiently, interact better with customers, and dramatically improve employee-customer engagement.
Salesforce also provides the employees with a lot of flexibility, which leads to better customer service in the end. It has covered every important business operation to ensure ease in collaboration at all stages.
Closing Things
Without a doubt, customer relationship management is at the heart of any business enterprise. From brand positioning to brand image, it governs every single thing. With the right Salesforce consulting services, success and better customer relationships become a reality.
Reach out to Consagous Technologies for the best Salesforce customer application development.