Holiday season can be the right time to market and promote your printing business. You can push your brand by sending custom business holiday cards to your old and new customers. Most people usually pick e-cards on these occasions, thinking that it is a digital era. While it makes sense, printed cards help you stand out from the rest. Everyone will already have lots of promotional emails and ads to skim through, and some of them may ignore these too. But you can reconnect with your people at a personal level by choosing the printed version. Since you belong to this line, it can be more relevant for you to take this route.
Greeting cards help build a bridge between you and your business associates as well as customers. But don’t fill them with logos, ads, and offers. It might reflect poorly on your image. Instead, focus on sharing the season’s joy and happiness, keeping aside all other angles. There will be a natural positive rub-off of this simple gesture. More precisely, sending cards can be advantageous for several reasons.
Why should you mail holiday greetings?
Soft selling
Holiday greetings can be one of the intelligent ways to remind customers about your presence. Make sure you send cards a little early to attract them to your business for shopping needs. It is an ideal style to encourage sales. At the same time, your customers may feel special when you indulge in this. And since you belong to the printing business, nothing can beat this option of connecting with them.
Cost-effectiveness
You may already be in touch with wholesale greeting card printing services. Hence, you don’t have to worry about the cost. You know you can accomplish your goal within a limited budget. Also, cards offer better branding and promotional opportunities than anything else for a fraction of the total marketing cost.
Personalized touch
Like any other business, even printers have to make their customer relationships stronger. When you send cards, these become a token of appreciation and reflect your care for them. There cannot be any other suitable alternative to this. Hence, it makes sense to consider events like Thanksgiving, New Year, and Christmas. Your greeting card can be a reminder for them of your products and services. At the same time, it can create a lot of goodwill for you. Your customers may look at your brand as friendly and pleasant. Or, to be more accurate, this simple activity can help build trustworthiness between you two.
Tips for creating business greeting cards for the holiday season
Ordering greeting cards in bulk is not difficult today. Whether you need corporate cards, thank you cards, or something else, you can give printing and shipping responsibility to your vendor. The wholesale pricing, customer service, and quick turnaround time can be the mark. However, your card has to be perfect to leave a long-lasting impression on everyone’s mind. The design elements play an essential part in its success. The customers should instantly recognize it is you from the look of the greeting card. It can be possible if your card carries a hint of your company’s personality, which can be professional, fun, and friendly.
If you want to reinforce your brand image in style, choose UV-coated cards. The high gloss finish will give it a distinct feel. It will come at an extra price, but you can still find this option affordable. Also, don’t pick black and white colors. Opt for fully colored cards for that added appeal. At the same time, you should give it a personalized touch to help people remember their connection with your business. Also, check out bolly2tolly.
As for the texts, you will want to select your words carefully. For example, you can write – “Hoping the holiday season brims with peaceful moments and fond memories for you and yours.” Or, it can be as simple as “Wishing you and your family Merry Christmas and a Happy New Year.” However, please don’t leave it at that. Try to incorporate your brand or company name in the message to get instant recognition. For instance, it can begin like this – “XYZ is wishing you….”
It might have seemed like additional work if you had to handle designing, printing, and shipping. But you can get this done just like your clients’ printing orders. The wholesale printer can handle everything after you provide the necessary specifications. Hence, it can be an excellent opportunity to reach out to your people and wish them. During the holiday season, you can connect with your customers and attract orders too. As hinted already, send your cards a little early. It will give them time to look into their requirements and place an order with your e-store. And even if it doesn’t happen, you cannot ignore the significance of this activity in branding and image building for a much lower price than anything else.
