Social Media Marketing in Kelowna undoubtedly requires both strategy and creativity. While it may seem overwhelming at first, approximately 97% of marketers today are using social media while 78% of people actually outsell their peers by using social media for their business. Rightly so, the benefits of social media marketing actually extend far beyond just increasing sales. Now, in this post, we have highlighted some lesser-known benefits of social media marketing in Kelowna for our reader’s reference.

Create brand recognition

Getting brand recognition is one of the most important marketing goals in any business. That is because consumers usually prefer buying brands that they recognize, social media in turn allows for easy and effective brand building as it can get any brand in front of people much more quickly and easily.

Tells the brand’s story

Using social media is actually an incredible way to share a brand’s mission and stories. Effective stories in turn have the potential to create a great impact on the brand’s image. As a pro tip, always share stories of people who actually use your product or service, as it is a great way to share product feedback as well as an incredible way to send out a positive message.

Social media increases direct referral traffic to the site or blog

Social media actually assists in sending customers directly to your site, though you first need to consider what to post and how often to post. As a rule of thumb, it is good to follow a schedule for posting your content, this helps ensure that the content is not only posted at a time that is most effective, but is also edited properly to help you with your SEO results.

Retargeting

Retargeting is one of the core tools for social media marketing. Generally speaking, only 2% people purchase something during their first visit to the website. Advertising thereafter helps reach out to the other 98%. One way to do such advertising is to run retargeting ads. Now, retargeting basically works by keeping a list of people who visit your site and placing anonymous “cookies” within their browser. Then, when they visit a social media site, a retargeting service displays the ads, which allows the business to be in the eyes of the customer beyond when they were on the site.

Keeps customers up-to-date

Social media is by far one of the easiest and most effective ways of keeping your customers updated with the new products or upcoming events. In case the business makes a huge announcement about a new product or an exciting event, then it catches on and often gets the people excited.

So, are you too looking to benefit your business from social media marketing in Kelowna then without further ado contact The Kelowna SEO guru for the best social media marketing in Kelowna services?

Cyle Larin is the author of this article, For further detail about Search Engine Optimization in Kelowna. Please visit the Website: kelownaseoguru.com