Animated videos have grown extremely popular in recent years among businesses looking to produce something fresh and unique with their content. Regardless of the sector, an amusing, easy-to-understand, and time-effective explainer film is a wonderful method to connect brands with their B2B or B2C clients.  

An animated commercial can be a useful tool for customer engagement and loyalty in any area, from banking, healthcare, tech and internet services to consumer products and retail. It enables organizations to interact with their customers by explaining complex processes and procedures in an interesting and instructive manner.  

In this article, we’ll look at the advantages of animated explainer videos for businesses. 

The Power of 2D and 3D Animation Videos 

Animation is a powerful method for conveying important information and expertise. Professional animation studios can revitalize a company’s brand or provide an engaging and exciting content vehicle for any personal or business use.  

If you need 2D animation elements added to your knowledge videos or a full animated production with 3D effects and animated character creation, the talented and creative animation specialists will take your concepts and ideas and bring them to life with skilled animated productions and projects. 

Animations enhance the aesthetic of hyperlinked websites by adding fonts, colors, and visuals to basic web text. Through advanced software, the professionals can animate characteristics for a number of commercial purposes. 

Using Live Action Video with Motion Graphics 

By overlaying motion graphics onto live action video, it’s incredibly effective to merge animation with live action video. This may dramatically enhance video content by adding color and animation to ordinary footage. 

Another advantage of animation is that cartoon characters, or animated characters, are not constrained by the same constraints that live-action actors are. Animated videos and GIFs are the most widely shared kinds of material because they can say and do things that would be hard for a real person to do. 

Old Subject, New Presentation  

If your subject is sensitive, animation might help to soften rather than startle the audience while yet conveying vital information. Taboo issues can be explored in ways you’d never be able to capture on film, allowing your audience to enter a realm where everything is possible. 

It’s perfect for highlighting key numbers or information in the video, or simply to add some eye-catching detail! 

More Customer Engagement 

Customers today are tired of intrusive advertising. When surfing the Internet, most of us use ad blockers to avoid it. It inspires businesses to come up with creative ways to promote their goods and services.  

A sales pitch or product demo becomes an entertaining story when animated in 2D or 3D. Customers regard commercial videos as entertainment rather than advertising when they are animated. 

Furthermore, animated marketing videos are swiftly spreading across social media and other websites due to their shareability. They elicit strong emotions in customers, leave lasting impressions, and instill positive associations with the brand. 

Promote Your Business with The Leading Animated Explainer Video Company 

The animation depicts the subject’s nature and attributes from various angles, giving the consumer a virtual representation of the product/service. 

Overlight is a renowned provider of animation services in the UAE and the Middle East and North Africa. They are known for artistic, appealing, and ground-breaking animations, in addition to world-class animation facilities. 

The production house employs the most up-to-date techniques and animation technologies to create 3D animation systems that keep you one step ahead of your competitors by exhibiting your services and products in the most tempting and imaginative way possible.