Research report presented by UnivDatos, Emphasis on Format Type (Search Marketing, Email Marketing, Social Media Marketing, Content Marketing, Others); Programming Type (Programmatic Type, Non- Programmatic Type); by Platform (Desktop, Mobile) and Geographical analysis (key regions and country).
As per the research report, The Global CPG Digital Marketing Market is expected to grow at a CAGR of 7.8% from 2021-207 to reach US$ 60.6 billion by 2027. The global CPG digital landscape is rapidly changing. CPG Digital Marketing has seen a major shift in how people consume information in the past few years, the way consumers consume information has changed dramatically, according to CPG Digital Marketing. Furthermore, digital advertising has totally transformed traditional marketing strategies, forcing advertisers to keep in touch with their customers through social media apps and the internet in order to promote their goods and services.
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The practise of providing promotional content to users through numerous online and digital platforms has become known as digital marketing. It uses social media, twitter, search engines, smartphone apps, partner services, and blogs to reach viewers with commercials and tweets. The marketing business has always played an important role in the world economy. Public knowledge of particular goods and services has grown as a result of various forms of advertisements, which has aided in increasing sales and promoting greater domestic demand and export. In any business economy, regulations play an important part, and it is critical to know and appreciate what they are, how they vary from one another, and how they differ from ‘best practise’ norms. In a global economy where advertising is often used to open adoption and generate demand for a country’s goods in another, the diversity of advertising/marketing legislation can stymie those attempts. Any of the main advantages of digital marketing include cost-effectiveness, greater visibility, time quality, social currency, and brand creation. However, the coronavirus pandemic has had an effect on the Digital Marketing industry, as it has caused a major economic downturn. In China, for example, search ad spending fell between 7% and 12.4 percent in the first half of 2020. Advertising receives the most control of all the service sectors, which can be due to a number of reasons. For example, economies have valid goals such as avoiding fake or misleading facts, safeguarding public morality, and maintaining ethical market competitiveness, to name a few. Historically, the marketing/advertising sector has depended on newspapers, television, and other media sources whose practises, including advertising, can be regulated by the government or industry.
Trends Emerged in Digital Marketing Sector Amid COVID-19
- COVID-19 is dominating New Searches:It’s unsurprising that people are looking to Google for information on the Coronavirus. COVID-19 searches in the United States peaked in March 2020, according to Google Trends info.
- Google is Banning Bad Advertisements:Because of the increase in COVID-19 searches, Google is banning all advertising that support phishing, conspiracy theories, ransomware, and disinformation.
- Facebook is Banning Advertisements that promote a COVID-19 cure:Advertisements that claim to treat or avoid the Coronavirus, or that seek to build a sense of panic for necessities like hand sanitizers or toilet paper, are prohibited on the social advertising website.
- Facebook’s Advertising Revenue is Taking a Huge Hit
- Amazon is Reducing its Google Advertisements Spend:Amazon has been steadily cutting its Google Ads spend since the end of January, and as of March 11, 2020, it will be fully eliminated.
- Mobile Search Traffic Decreased by About 25% in March:Although Google search ad traffic is down on all platforms, it is down even more on mobile and tablet devices than on desktop. Mobile traffic has steadily decreased by 24 percent since Monday, March 16, 2020.
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Insights Presented in the Report
“Search marketing was the most preferred digital marketing technique among the CPG companies, accounting for 43.3% share in 2019.”
The CPG Digital Marketing Market is divided into four categories based on format: Search Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Marketing Techniques. The preference for search marketing among marketers has been observed as a result of its ease of use and low cost of reaching the right audience. During the studied time, however, content marketing is projected to rise at a CAGR of 12.87 percent.
“Programmatic digital marketing dominated the market with 78% share.”
The CPG Digital Marketing Market is divided into two types of programming: programmatic and non-programmatic. Because of its greater transparency, ability to successfully combat ad manipulation, and increased targeting capabilities, programmatic digital marketing strategy was found to have the highest share. By 2027, the industry is expected to be worth US$ 48.8 billion.
“Mobile digital marketing dominated the CPG digital marketing market and is expected to maintain its dominance throughout the forecast period.”
The competition is divided between desktop and smartphone apps depending on the device. Mobile digital marketing was worth US$ 16.27 billion in 2019. During the studied time, the smartphone adoption, the introduction of user-friendly online shopping applications, and an expanding internet reach all added to the growing share of mobile phones.
“North America dominated the CPG digital marketing market, generating revenue of US$ 12.01 billion in 2019.”
A quantitative study was performed for each major region/country, including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India); and Rest of the World, to gain a deeper understanding of the CPG Digital Marketing demand pattern. In 2019, North America had the largest share of the CPG Digital Marketing market. With the United States experiencing a substantial change in demographics over the last decade as a result of a boom in CPG Digital Marketing attributed to significant growth in mobile internet ads, as well as digital ad investment in the world reaching US$ 100 billion in 2018, the regional success in the respective industry has been catalysed.
The global CPG Digital Marketing Market can further be customized as per the requirements. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Table of Contents
1 Market Introduction
2 Research Methodology or Assumption
3 Industry Synopsis
4 Executive Summary
5 Legal Framework in CPG Digital Marketing Arena
6 COVID-19 Impact
7 Market Insights by Format
8 Market Insights by Programming Type
9 Market Insights by Platform
10 Market Insights by Region
11 Demand and Supply Side Analysis
12 Value Chain CPG Digital Marketing
13 Market Overview
14 Competitive Scenario
15 Top Company Profiles – Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Twitter, and Google Inc