Brand Master Academy will help you identify consumers’ archetypes to better define yours then using your archetypes, you will magnify your brand personality.

There are two ways to develop the personality of your brand;

  1. Identify the ambition of the brand and execute it directly on your target audience.
  2. There is a scientific framework for an archetype that will help you identify the personality of your audience to identify yours that will help you to know the personality of your brand.

So now let’s tackle it.

We are human so we know that we have desires that are instinctive and primitive. Instinctive thinking is the one that a person does things without thinking or without any reason at all. These desires display a specific group of characteristics such as;

  • Liberation (The Outlaw)
  • Power (The Magician)
  • Mastery (The Hero)
  • Intimacy (The Lover)
  • Enjoyment (The Jester)
  • Belonging (The Everyman)
  • Service (The Caregiver)
  • Control (The Ruler)
  • Innovation (The Creator)
  • Safety (The Innocent)
  • Understanding (The Sage)
  • Freedom (The Explorer)

Although there are billions of people in the world, We are all different and therefore we feel different levels of core desire. Some might have a burning passion for innovation while some might crave their freedom.

The truth is behaviors and characteristics increase the level of desire that will help us understand why we like a certain personality more than others.

So why are archetypes effective?

It is a universal pattern of behavior that we all have an instinctive understanding of. We understand this behavior because we’ve seen them in the book as a historical thing, myth, or art.

In other words, we are all born with an existing understanding of a behavioral pattern.

Here are some of the meaning of the archetypes above:

  • The Outlaw– the kind of person who is the rule breaker and rebellious. The brands that have this personality are Diesel, Virgin, and Harley-Davidson MotorCycles.
  • The Hero– the kind of person who is determined and ambitious. The brands that have this personality are Adidas, Nike, and FedEx.

That is just an example of those Archetypes and your need to know that you have to understand the target of your audience. The audience’s behavior and characteristics are what you are after.

And now based on the outcome that the audience provides, you will now define what role/personality you will play in their lives.

Like do you want to be their inspiration? Guide? Friend? Mentor? Etc.

If you know the role you will play in their lives then you will have a better understanding of the characters they will respond to.

Now at this point, you have to align what you know about the archetype personality like you know who will be your audience and what’s their desire. This is the time you finally know what is the best suited personality of your brand for your target customer.

Add an influencer that is suited to the personality of the brand and to do that you have to let him/her adopt the attitude, beliefs, and opinions of the brand that will execute the genuineness and uniqueness of the brand.

Having an influencer is not the end to finally end your plan on how to get your audience, Next is you need the most expressive tools which are our voice. The only way to identify the mood of the person thru messages is by their used emoji.

When your characteristics, behaviors, and brand voice are all aligned then the brand personality becomes complete as a human persona and that persona will act as the person to attract your audience. Some brands built their video with video content with their Youtube Channel or self-hosted content. 

Typography can also display a distinct characteristic in your brand, A well-developed brand personality will be aligned with the right typography that double down on the characteristic of your audience. Your brand strategy will set the main foundation of all your brands’ communication.

Your marketing efforts are the front lines of your brand, every touch should be laced with your brands’ personality.

Lastly, Brand’s story is not about you. The brand story should about your target audiences like their challenges, pain, and journey to the idea of their success. That is the kind of store the audience wants to hear and that is the story your brand needs to tell.

Conclusion

Setting up a business needs a strategic plan not only on what product you will put up but also who will consume your product. Brand Master Company is a website with a free book, Brand Strategy Blueprint, that has a piece of advice and will help you identify consumers’ archetypes to better define yours and you will know how to understand the personality of your consumer, and also you will know your target brand personality. 

Call me Jen Hensey, a writer and blogger of LifeStyleConvo & UrbanHouses, who worked as a full-time content creator. A writer by day and a reader by night.