The packaging is an important thing for multiple kinds of industrial and even natural products to use easily. Imagine you go to the market to buy rice for your delicious recipe and the shopkeeper never provide a plastic bag for it. Isn’t is difficult to carry rice without it? So just like it, many problems have just one solution packaging. Nowadays we have multiple kinds of packaging materials which we can use to carry different products. Every packaging is different from each other under different circumstances. In general, all the packages can be divide into two categories, soft and hard. Read the complete article below to understand this difference by focusing on flexible and Custom packaging Supplies.

Weight and Size of Packaging

These are the most important factors for packaging when you have to do shipping or trading. Many transfer companies count these factors and charge according to them. Obviously, the large size and weight will take more space and you cannot transfer more products at the same time and as compared to it the small size and lightweight packages can be transferred more at the same time. Flexible packages are light in weight and their size is also small as compared to cardboard boxes. Cardboard boxes are mostly used to pack heavy products. These are even used to pack many products at the same time which are already packed with flexible packages. Flexible packaging is manufactured with Polyethylene, flexible foam, paper or aluminium foil. While cardboard packages are made up of thick and hard cardboard which have little flexibility to just bend and adjust the shape. That’s why cardboard packages are heavier than flexible packages.

Durability and Barrier Properties

When it comes to durability and strength cardboard boxes get more preference than flexible boxes. Cardboard boxes can bear external pressures and can protect the product for the long term and travel especially during shipping. Opposite to it flexible packages are less durable and can be damaged by external pressures and force. But even the low durability of flexible boxes do not affect their usage due to product nature. Mostly eatables and cosmetic products are packed in flexible packages like biscuit, chips, milk, cream etc. the durability of such packages also depend upon the product inside it. The creamy and liquid products make it less durable as compared to others. The sharp corners can easily cut down these packages and product can be wasted. So for transferring, cardboard boxes are used to transfer products packed in flexible packages.

Branding and Customization

Branding is the most important requirement no matter what type of packages you are using. In both the flexible and cardboard boxes you can promote your brand and do multiple customization. The brand name and logo can be printed on them to represent the brand identity. The product details and contact information can be printed on them. Similarly, beautiful design and pictures can be printed on them but mostly the cardboard boxes are not preferred to print beautiful pictures. They are commonly used for large products so their natural brown color is preferred just printed with the brand’s identities. As compared to it flexible boxes always look effective with the charming prints. They need to be placed on the shelves of the shop to fill the racks. So they should be pleasing to the customer’s eye. These packages attract the customer and represent the brand in an effective way.

When it comes to other customization like shapes and styles. Both boxes can compete with each other. They can be manufactured in different shapes according to the product. Beautiful cuttings can make these boxes more attractive. Flexible packages do marketing of brand mostly in the shops while cardboard boxes do this during trading and transfers.

How to choose between these two packaging material?

There are certain factors that can describe which packaging is best for you.

Product nature

The selection of packages depends upon the usage and nature of the product. Both have some advantages and disadvantages. Obliviously cardboard boxes cannot carry milk or other creamy product but they can hold solid and heavy products. So maybe you have understood which suits you best.

Cost

Both these boxes have low cost and can be bought easily by paying less. It depends upon your usage, cost does not matter the most in this selection.

Protection

If both these packages can hold the same kind of product then cardboard boxes are best for protection and safety as compared to flexible boxes. They can keep the product safe from damage and atmospheric conditions like sunlight and wind.

Marketing

For marketing Custom Wholesale Packaging  are best because they can represent the product on the racks in shops. They catch the customer’s eye on the first glance. These are best for cosmetics, bakery items, and soap packaging which represent these products effectively.