Perhaps your company is working to create better brand awareness. And you are also implementing various strategies to grow and influence your audience on social media. Difference between views and impressions however, there is one thing you need to know to understand how your efforts are performing: the difference between impressions and views.
All vendors may use a single approach to defining video views, so make sure you understand each vendor’s methodology before you start analyzing performance and changing budgets. You may also find that you may be misinterpreting the results and not spending the budget as efficiently as possible.
