As digital marketing takes a huge hold of the marketing world, Thailand has taken notice. Its unique blend of old and new traditions, coupled with modern conveniences like WiFi, luxury hotels, and excellent transportation systems have made it a popular choice for many international businesses. In fact, Thailand is one of the fastest growing destinations for digital marketing companies to set up shop. With the world becoming more dependent on mobile communication and the ease of staying connected through devices, there has been a significant increase in the amount of marketing conducted through mobile devices. On the one hand, this reliance has made Thailand an ideal example to follow in digital and social marketing, since it has proven to be an exceptionally successful market for many digital agencies.
On the other hand, the country’s incredible digital landscape and cutting-edge technology have also opened opportunities for local businesses operating in Thailand to tap into this lucrative market. The blend of young and old, highly sophisticated to their smartphone and tradition of local/small enterprises is the right cocktail to create Thailand an interesting example to watch in terms of the future of digital marketing. To be able to take advantage of Thailand’s cutting-edge culture and one of the fastest growing digital landscapes, it is imperative that businesses operating in Thailand to study the local landscape and find out ways in which they can improve their online presence.
One of the most important factors to consider in Thailand is its vast market – there is a wide range of potential customers and markets. As per the latest reports, there are nearly 4.6 million internet users in Thailand according to stats from the web market research firms. It is estimated that these people make over USD 1 billion online and most of them are accessing social media platform using their smartphones. With this mind, here are some marketing strategies that can be effectively implemented by local businesses:
Have a goal and then design a strategy. A strategic plan will let you know the reach you are aiming for, the type of products you are going to sell, the mediums to reach your target audience and even the most effective marketing campaigns you can execute locally. You can easily collect feedback from your existing and potential customers. You can ask them how they found your page, what kind of experiences they had, which of your products they liked the most or which of the content on your page were useful to them. Knowing your target audience well will help you effectively execute your marketing campaign.
Implement a multi-faceted approach. Thailand is not just about Thailand hotels and Thai cosmetics. In fact, Thailand’s vibrant e-commerce scene is at par with the leading economies in Asia and is expected to take over the world market in upcoming years.
Set standards. Setting high standards for your e-commerce business in Thailand is crucial if you want to succeed in the Southeast Asian nation. Thailand has one of the fastest growing e-commerce communities in the world, but it is still lagging behind other technologically advanced countries like Malaysia and Singapore when it comes to establishing itself as a credible e-commerce destination. To ensure that your website achieves maximum exposure and that your products and services get the best possible market acceptance, set a standard of excellence by abiding by the Thailand Consumer Protection Act or the Salehoo Code of Conduct.
Work with a trusted partner. For your e-commerce Thailand venture to be successful, it is important to work closely with a trustworthy and reputable online marketing partner. Thailand is a great place to do business, but its reputation as a safe haven for illegal websites has made it a less viable option for many global entrepreneurs. Be sure to conduct background checks on any service provider that you choose. With the right partner by your side, you can enjoy all the benefits of Digital marketing in Thailand without worrying about getting blacklisted by anti-consolidation legislation.
Start posting regularly. The best thing that you can do to boost up your online marketing in Thailand market presence is to start posting regularly. The most trustworthy and popular social networking site in Thailand, Thumbucking, is a great place to start. With more than 400 million registered users and a dedicated community of users, you can use Thailand Instagram to boost your digital advertising campaign in Thailand. There’s also no limit on how often you can upload photos or videos for your fans or customers in Thailand.
