We have already seen numerous changes and designs in the past ten years to offer a better digital consumer experience, mainly when they engage with businesses and their brands in the digital realm. Digital Product design, for example, is massive assistance in the business.
Product design is the practice of finding a market opportunity, precisely discussing the problem, creating a suitable solution, and verifying the solution with actual consumers. Companies must offer innovative designs to connect with their businesses online in this age of cutting-edge technology, where developments are achieving new heights.
This article will examine the top ten design trends that will determine that gains consumers by delivering an outstanding experience. So, what are you waiting for? Keep reading!
Fundamentals of Digital Product Design
Gestures on A Graphical Interface
The goal of adding gesture recognition is to remove the need for users to interact with the UI via buttons. A large number of businesses are testing this functionality, and it is still in its early stages.
For instance, an ecommerce business offering an app where consumers do not have to utilize buttons to buy or make an order may add the goods to the basket using a simple drag and drop motion.
Zero (Interface) UI
Any Goodman, a former Fjord director, was the first to propose the concept of zero UI. Zero UI is all about using the senses to elicit a specific reaction from a gadget. Artificial intelligence is the critical component of zero UI functionality.
Its capability may be beneficial to individuals who are differently-abled or have mobility problems. Specific experiences, such as Microsoft Kinect, enable us to change channels with only a greeting. Nest thermostats, which learn to anticipate what we desire to depend on our encounters, complement the Zero UI approach.
Agnostic Interface
Based to a recent Google research, 90% of users utilize several displays consecutively to complete a job over time. We live in a multi-device world where you can access numerous apps on various devices such as smartwatches, tablets, smartphones, voice devices, TVs, and desktops, among others.
Consumers engage with these gadgets via various touchpoints, making design and interface development a difficult task for businesses. Companies should consider creating a device-agnostic interface since it may decrease latency when users move between devices.
Natural Language Processing
More than 200 million households, according to a worldwide estimate, now have a voice assistant like Google, Alexa, Cortana, or Siri. According to Google, 72 percent of these users claim to use it daily. We see a voice assistant transformation, with voice assistants being installed in homes, cars, and phones.
The activities assisted by these gadgets will grow more complex with cross-tasks such as emailing with attachments, launching several apps, or doing multiple actions as Artificial Intelligence advances.
Augmented Reality/Virtual Reality
AR and VR are generating a lot of excitement across the globe. It’s utilized in virtually every industry, including ecommerce, retail, gaming, medical, and drug development. AR and VR can be used to their full potential with 5G. The AR/VR industry is projected to expand even faster, with sales predicted to reach 65.9 million by late 2022.
Pokemon Go, a free Augmented Reality video game, had over 100 million downloads in its first month of release. Virtual Reality is being used to simulate disease in medication development and assembly of machine components to minimize mistakes. For their internal processes, Asian Paint adopted Virtual Reality.
Personalized Customer Experience
Companies analyze consumer requirements, interests, habits, choices, demographics, and socio-economic data to provide a personalized customer experience. Some simple customized experiences include bot interactions that utilize your name, emails with special deal codes/offers, messages from businesses encouraging you to visit their platform, and so on. There are many things you can do. Businesses collect data from various sources and have many departments engaged; they can start by establishing a single source of customer data and bringing all departments together to present a cohesive personal experience journey for their consumers.
User Research
Customer data may come from various places, and it’s important to remember that data plays a vital role in delivering a great user experience. Customer requirements, choices, and preferences are derived from sound data analytics.
Usability testing, focus groups, and other methods are used to target consumers. It’s time to go beyond qualitative study data. With digitalization came new methods to gather data, such as IoT-connected gadgets. Qualitative research and quantitative data help us make better choices, but information sources add complications. User trends will be monitored and forecasted using machine learning and analytics. Companies may come up with innovative ways to combine qualitative and quantitative data.
Intelligent Digital Experience
The idea of intelligent experience design is essential to using new technologies in the digital consumer environment. The capacity to learn from previous user interactions to improve future encounters is referred to as intelligence, and it is critical to continually enhancing the customer experience.
The customer’s experience can improve in terms of customization, efficiency, and simplicity. Innovative experiences are distinguished by relevant experiences that connect with the users’ motives and interests, compelling encounters that seek conversion, and personal experiences that address the behavior and circumstances of each unique person.
Biometric Application
Biometrics are physical and behavioral features of humans that may be used to digitally identify a person to provide access to systems, devices, or data. According to the Ping Identity Survey, 92 percent of businesses consider biometric authentication to be highly successful for securing identity data kept on-premises, and 86 percent believe it is effective for safeguarding data hosted in a public cloud.
According to Spiceworks, 62 percent of businesses are currently utilizing it. The use of biometric applications saves time and simplifies the authentication procedure. Several banks have used biometric authentication in their mobile applications and ATMs.
Sustainability In Digitalization
The world is coping with fast environmental changes, becoming a significant issue in the digital world. The digital world mirrors this concern with new material that promotes the businesses’ sustainable objectives and alters the way they conduct business.
Many businesses actively promote environmental sustainability and encourage their consumers to do the same. Companies can demonstrate how much electricity and carbon dioxide their data centers consume each year.
They may also demonstrate how they recycle and reuse the goods to achieve zero waste. It’s a one-of-a-kind method to interact with people, and it serves as an emotional touchpoint throughout the user journey.
