Since a few years, India has turned to a new era and is consistently turning around towards a new phase of digitalization.If we talk about digital marketing concept, it is simply being understood as promoting and selling the products online. The scope of digital marketing is increasing with a constant up going graph in worldwide.India in terms of population is wide and has the best demographics in terms of youth population, also the internet users in India as on 2018 were reported around 500 million.
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Digital marketing has a bright scope in India and will be getting brighter in future as mobile phone has become a common need for every individual in India, nowadays every individual opting towards a smart phone for falling into step with the trend. From using social media, online learning, now OTT platforms,
paying bills and recharges everything is just a click on the phone.
The best example can be seen in day to day life that when we plan to buy something, we just take out phones and start searching for the product on different platforms to get the idea about the price, brand, durability, affordability etc.
Let’s talk about scope of digital marketing in future with India-
Sudden change in marketing concept-
Earlier there was concept of direct marketing with door to door promotion and selling of products. But now as everything has changed to a new phase, both the buyers and sellers are taking digital marketing on the top, like everything can be found on internet with just a click of search.
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“Digitalization is new mantra” –
India we can see the private sector as well as the government is also focusing on digital marketing, from the recruitment in the private firms to the filling tenders in government sector everything is donedigitally instead of physical paper work now. The digital initiative started by government of India hasnow taken an unshakable place in India.Increasing the outreach –
After the digitalization trend, many people in India has started entering into the world of businesses and startups , digital marketing is helping in this a lot as social media marketing is the biggest tool to promote and run a business . To meet the target audience instagram, facebook, Twitter are the best tools for promotion. Time to time more users will be engaging in social media which will increase the outreach to more percentage.
Result oriented-If compared to other marketing techniques, digital marketing is the most result oriented and affordable platform to promote the product. Earlier it takes lakhs of investment for printed advertisement but now
through digital marketing it is very easy to reach to the target audience for the product.
Example- Ad run on facebook is more affordable than print advertisements.
Inventions-
Since the scope of digital marketing has increased hugely in past years, the inventions have also increased in India. Many new startups have come down in the market with new technologies and launching of apps and digital marketplaces. There is strong scope of many more inventions in future.The best example is Zomato, a digital multinational restaurant aggregator and food delivery company app founded by Pankaj and Deepinder Goyal.
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Increase in jobs and employment opportunities-
Employment has always been a sensitive issue for India, as the scope of digital marketing is increasing and has established a place, it is leading to create more job opportunities for the youths of India as small and large companies have adopted all the aspects of digital marketing. So the scope of digital marketing is wide in India and will also remain strong and constant way of marketing, but change is law of life so a digital marketer has to be adaptable as when the things changes he should adapt new ones.If you are looking to be a digital marketer, then it’s the perfect option and reliable as well..
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