Ercess Live is a marketing powerhouse designed just for events. According to the company, any event organizer may choose between two types of targets: very general and extremely specific. The organizers who rely on events for a living accept the general public. A concert promoter, for example, is unconcerned about the demographics of his audience; all he cares about is ticket sales. On the other hand, there are companies that host events for a very certain type of person, and they only want people who fit that description to come; everybody else is a waste of time for them. Gainsight, for example, focuses on decision makers in the customer success profile.
Ercess Live aspires to be a place where everyone can find something they enjoy.
Main products they have:
- Multichannel event promotion
- Email marketing
- Linkedin Automation
- Landing pages
- WhatsApp marketing – to be announced
- Ticketsaga – their own event listing website
Features they bring to the table:
- Promote event through 1500 websites
- Have a consolidated access to the report
- Email marketing – Transactional and promotional
- Email content suggestions
- Ready-made email templates
- Free Landing pages
- Linkedin automation
- Target your competitor’s registrants
- Import and export data
- Keep all the sales data in one place
- CRM
- Contact building and segmentation
- Free listing on Ticketsaga
- Analytics
Review:
Ercess Live was started with only multichannel event promotion which was earlier a service and later converted into a product. The COVID-19 pandemic has given them a new height as all the events across the globe went online and event organizers started to promote their events beyond their borders. So Ercess Live restarted their operation in September 2020 with a new and small team and within a year they have built a huge product line.
Multichannel promotion:
Once you publish your event on Ercess Live, you need to purchase a package for the multichannel promotion only if you really want to do it. The price is separate for each country as the company has some hidden cost to run this kind of promotion. After you make a purchase, you just need to wait for their team to act upon your event. It goes through an approval process and after approval, your event starts to get listed across multiple websites which you can see in their Event distribution page. They also provide link to your event’s public page of all the websites to maintain transparency. If tickets are sold, you can check in the sales page. The beauty of their product is that you can see from which sites the tickets are being sold to have a clear understanding.
Email marketing:
Then you can start with your email marketing campaign. Their email marketing is extremely cost effective reason being they have a product line and do not rely on one product to generate their monthly and annual recurring revenue. In order to run their email marketing tool, they have integrated AWS SES in backend which is one of most robust tool developed by Amazon, it makes Ercess Live’s email marketing tool very trustworthy w.r.t. email deliveries. You can upload thousands of emails in the email list page and the system quickly verifies which email addresses are valid and which are invalid. The invalid emails usually get bounced which can hurt your official website’s domain also and Gmail, Outlook may consider your domain as spam, so in order to protect your domain, Ercess Live verifies them beforehand.
Integrated database of email addresses:
Ercess Live is said to be working on an integrated database which you can access of course not for free. You can get the database by location, designation, so you can target your primary target audience very effectively. But here company has to follow the cyber and privacy laws, so they cannot give full access of the email addresses to the clients. It will be fun to see how restricted access they provide and whether they can free themselves from any possible legal issues they may get into in future.
Linkedin automation:
We really liked this product as you can send a highly personalized message to the target people on the Linkedin. The most interesting things you can achieve are:
- Find your competitor events and attract their attendees
- Personalized targeting – 1:1
- Extremely high open and click rate
- Understand the profile of people interested in your event
Messages sent on Linkedin have open rate between 80-95%, that means if you send message to 10,000 people on Linkedin, at least 8000 – 9500 people read it and you can also expect a high click rate. To achieve this, you need to make sure your content is highly quality.
So, once you pay for this tools’ subscription, you get the link of their Chrome extension which you can download in Google chrome and install. After installing, and creating event on Ercess Live’s dashboard, you will get a shortened URL which you can copy to collect the ticket registration and write your first message. On the linkedin you need to find any competitor’s event or any group where your target audience is already there. Then run the extension and it will start the process and begins to send your message to all the members. In one go, extension can send message to up to 1000 people. All you need to do is just keep the laptop open and it will do its job. All the profiles to whom the message was sent will then appear in your Ercess Live dashboard, where you can filter the profiles by their response rate, higher the response rate, better the chance they’re your loyal customers.
WhatsApp marketing:
The company has revealed that it is working on the WhatsApp marketing also, and it will help big to small organizers to showcase their events, improve communication and sell more tickets. More details are yet to come.
Landing pages:
This is a common feature nowadays event companies are offering, be they’re event marketing or event management platform. Ercess Live is no different. They have the standard features as in the marketing, like SEO optimized structure, Mobile-friendly templates, you can drag and drop elements to create and recreate the sections. This free to use tool gives you a unique URL where your page will be live and you can use that to promote it across your network. Interesting part here is, their templates are very modern and extremely beautiful.
The conclusion:
Overall Ercess Live is a great product making its moves to the global industry. They’re also eyeing to expand to US, Europe and Middle East regions. It will be interesting to see how Ercess Live competes with its close competitors in these offshore markets which are already have a firm ground. The founder of Ercess Live has said, “we do not want to compete head to head with others, instead we will build and maintain our status of being called a powerhouse of marketing tools for events which is kind of our brand identity. This gives a clear edge against our competitors.”
