Nowadays, consumers buy products not only for the functional utility they provide but also for the symbolic meaning. The symbolism associated with products operates in two directions: inward in constructing the consumers’ self-identity, known as self-symbolism, and outward in making the social world. To date, symbolic packaging in the marketing field has focused primarily on advertising as the primary instrument of cultural meaning creation and transfer for brands and consumers.

One marketing element of the eyelash boxes that has been largely overlooked by the packaging and marketing experts in the construction and communication of brand symbolism and the self is product packaging. Eyelash Boxes act as a communication vehicle for transmitting brand and product symbolism and are essential for their symbolic contribution to the total understanding of the brand. Several managerial trends suggest a growing role for custom eyelash boxes as a brand communication vehicle. These include an increase in nondurable product buying decisions at the store shelf, a reduction in spending on traditional brand-building mass-media advertising, and growing management recognition of the capacity of customized packaging boxes to create product differentiation and brand identity for relatively homogenous consumers nondurables.

Creating Brand Identity through Custom Eyelash Boxes

Custom eyelash boxes communicate brand personality via multiple structural and visual design and informational elements, including a combination of the brand logo, colors, fonts, packaging materials, pictorials, illustrations, product descriptions, shapes, and other factors that provide rich brand associations. Symbolism generated and communicated by the customized packaging boxes may include convenience, environmental consciousness, ethnicity, family, health consciousness, national and regional authenticity, nostalgia, prestige, value, and variations in quality, among others. In addition, unlike the singular symbolic resource base provided by advertising, the eyelash packaging box exists as a dual symbolic resource base. Packaging imagery through design continuity and the social meaning attached to elements of package design such as size, color, and shape) is a critical mechanism in the shared social understanding of the brand. It is a phenomenon that represents a mediated experience. Read more the general time.

The Packaging Republic suggests that customized packaging is also tangible, a three-dimensional marketing communication vehicle that is often integrally tied to the ongoing performance of the product offering. The eyelash packaging box resides in the home, potentially becoming an essential part of the consumer’s life. It is a phenomenon that represents a type of lived experience between consumer and brand.

The experts position packaging as a product-related attribute. They consider it an aspect of the product that is often critical to creating and communicating brand identity. However, some experts believe that packaging is a non-product-related attribute. It is an aspect of the purchase and consumption process but does not directly relate to product performance. Building on existing frameworks of brand concept management, customer-based brand equity,