Before embarking on web design optimization, it is important to point out its importance for SEO. If someone designs a website with SEO in mind, the final product will be easily understood by search engines which plays a significant role in ranking on the search results. It explains the need to choose a great Website Design in Wilmington NC. Otherwise, visitors may find it hard to see your content, no matter how good it may be. That explains the importance of considering the following when designing or redesigning your website. Take a look!

1. Web Responsiveness

With many web visitors using smartphones to browse the pages, mobile-friendliness is something no web designer should take for granted. That’s because it is a factor that Google often uses when ranking websites. Equally important, it boosts engagement because, with that user experience, visitors will have an easy time navigating and interacting with your sire regardless of the device that they use.

2. File Names

This is something often overlooked when dealing with images. The right Website Design company in Wilmington, NC, will ensure that all the file names are logical and descriptive. For example, if you sell SEO services, the right file name for your logo should be SEO services provider instead of IMG_001.png. Under such circumstances, it will be easy for search engines to discover even the images.

3. Alt tags

This factor also mostly affects images. They should have alt tags that are well optimized. If you do so, search engines will understand the descriptions easily. Additionally, visitors can see the tags by hovering the cursor over the image, making it easy to understand your content.

4. URL Structure

When it comes to web designing, every page has a URL, and it is crucial to choose a descriptive one for SEO purposes. The right design is dividing the words with hyphens and not underscores. Using relevant keywords is also great for the search engine to rank them high, whereas the visitors also have an easy time remembering the URLs.

5. Navigation

Its significance when determining the user experience of a website is significant. That’s why simple navigation on your site is vital because it ensures that visitors have an easy time finding what they are looking for on your site. Remember that confusion makes people leave a site easily, increasing the bounce rate and adversely affecting the ranking. Fortunately, that can become a thing of the past if the navigation is easy to use.

6. File Size

It is no secret that large and high-quality images are visually appealing. Nevertheless, don’t focus on it too much if it means having large file sizes, and that’s vital for any Website Design in Wilmington, NC. They will increase the loading time responsible for a high bounce rate and terrible user experience. These things are bad since they harm the ranking.

7. Readability

This has to do with the font and the font size you settle for. They determine how easy it will be for your visitors to read the content, and you shouldn’t expect them to struggle reading when they can find another quite legible site.

8. Code

In efforts to make a cool site, some web designers go for the likes of Flash. As great as it may look, that can compromise SEO. For that reason, it is advisable to choose the likes of HTML and CSS for the sake of your SEO.

Conclusion

It is evident that an excellent Website Design Company in Wilmington NC is good for SEO. It covers many areas that can affect SEO, and that’s bad news for user experience and ranking. Therefore, choose wisely if you plan to design or redesign a website.