As a dentist, you understand the importance of dental marketing. But as a busy practitioner with limited resources and time, it can be hard to know where to start. This article will help you begin your search for effective dental marketing tips that will improve your business and attract more customers in the process.
Hire a PR specialist. This is the perfect person to help you develop and maintain press releases that will let people know about your dental practice in order for them to be able to attract more clients from all over, or get into new markets altogether.
Consider social media marketing. Social media is a great way to connect with your dental patients and potential customers, but more importantly, it’s also an effective platform for promotion.
Start a blog about dental care. If you’re not already blogging or are looking for new ways to use your blog as an advertising outlet, this may be the right strategy for you: create content that educates people on how to take better care of their teeth in order to increase traffic from prospective patients who are searching online for information on dentistry and cosmetic procedures alike.
Create videos featuring dental services and treatments. People like watching videos because they don’t have time (or patience) when they’re browsing through websites; if what they want isn’t there, they’ll move on quickly.
Make it easy for dental patients to schedule appointments. Have a variety of options, including app and web scheduling as well as phone and email inquiries so that people can best find what works for them – because who really has the time to sit around waiting by the phone?
Offer incentives or discounts from time to time. This is an especially good way to boost your business in December when everyone’s trying to get their holiday shopping done early: offer deals like free whitening or take-home teeth bleaching kits with follow up treatments if purchased during the promotion window.