Be careful not to overdo the use of key phrases, however. Search engines are continually changing their algorithms, or programs by which they assess and rank web pages, so it is difficult to give an exact percentage of use that is best. Additionally, one search engine may give your website a good rank for the way you have used keywords, while another may give it “demerits” for the same usage. This leads us to item #6.
So how do you deal with this problem? Well it isn’t easy! It isn’t just editing your page and adding a few ALT tags or fooling with the TITLE tag either. The fact is, you will have to combine the search engine optimization with strong back linking methods. You have to get out there and build inbound links to your website by not just tens or hundreds but thousands. Even so, it isn’t even that simple my friends! We have more problems like page rank and NoFollow links. It used to be as easy as commenting on a blog but most of those links no longer will be picked up by search engines. The web directories refuse to add you for free unless you wait several months, and getting someone to actually credit you a link otherwise means you have to create something amazing enough to link to you over.
With the way business is today, it’s even more competitive than ever. To know if your are getting the best search engine optimization pricing, see what other services are provided for the price they are asking. Now I know first hand that they may not be able to guarantee the results, and that really is the honest truth. Here’s why. They don’t control the search engines, nor do they work for them. So the bottom line is, how can the guarantee you exactly where in the search results you will show up? You can’t be stubborn and unreasonable with this request, as it just makes perfect sense. That’s like holding the weather man on your local news channel responsible for a bad weather report. After all, can he really control the weather?
No H1 or H2 tags. Some web designers opt to use images for their website’s headers and titles. Using images for titles and headers do look pretty, but they make the search bot’s job more difficult in establishing the content hierarchy of a particular page. So, instead of using images, try using H1 and H2 tags and optimize them with your chosen keywords.
Of course, it does not stop with creating a groups page and adding the “Like” button to boost your blog’s search engine rankings through Facebook. You still need to be persistent with your blogging and update both your blog and your FB newsfeeds regularly and frequently. In this way, you will grab the attention of your target audience, keep them entertained, and enjoy a high search engine ranking for your blog in the process.
When you stay on top of the latest search engine news, so that you can stay on top of new techniques and new requirements by the search engines. The success of your internet marketing could depend on it.
In addition, your web site should have a site map. A site map displays a visual model of the pages within your web site. It enables your visitors to navigate through your web site that has more than one page. Each listing in your site map should be an active link to enable your visitor to click on the link and move directly to that specific section of your web site.