In the era of technology 4.0, any business should build a website for themselves, your thiet ke website cong ty is the first step for you to approach online business. Choose a reputable website design unit, not just building a website, but they need to help you effectively market the company’s brand. Having a website doesn’t mean customers will know your website or brand for themselves, even if you have the best product, you won’t get the results you want if you don’t use marketing strategies. Effective.

This article will give you a better insight into the best ways to use your website for marketing your brand.

  1.  Search Engine Optimization (SEO)

Search engine optimization (SEO), is a set of methods to improve a website’s ranking in search engine results pages, and most commonly Those methods include on-page SEO and off-page SEO. SEO-Onpage is website optimization (impact HTML source code and website content …). Off-page SEO is building links to pages, interacting with social networks … so that search engines choose the most suitable website to serve Internet searchers with a specific keyword. query user.

Skyweb always confidently brings SEO standard web designs to clients

Search engine optimization is an important part of your digital marketing strategy, it includes SEO, PPC advertising (Pay Per Click), Content Marketing, Email Marketing, Video Marketing, Social Media Marketing, Social Media. Ads and Website.

When searching for something on Google, customers always prioritize the first-page display. However, as a new business, or a newly built website, having your website at the top of the page is a limitation.

However, SEO is a battle for people who don’t give up, Marketing your brand online can be a time-consuming process but will ultimately benefit you and your business. There are many off-page and on-page SEO strategies that you can use for your business. Using SEO best practices can increase your site’s visibility by optimizing a standard SEO website with Keyword phrases your target audience is likely to use when they search online.

Out of these, you can mainly focus on meta description, quality content, mobile usability, site speed, reading level and link building, source citation, and insightful content. . In other words, don’t be disappointed if you don’t get immediate results. See this stage as a marathon rather than a sprint.

  1. Google Adword Advertising

Quang cao Google AdWords is one of the popular Digital Marketing tools. As the demand and budget of Online Advertising increases, AdWords is becoming more and more useful for marketers to find and reach exact customers.

With the use of google ads will reach customers searching most quickly, through the main keywords, your products and services provide customers with the right to see your business ad at the right time. the point they are looking for on Google.

+ Attracting more customers increases online advertising sales, getting more calls or returning customers more.

+ Reach the right customers at the right time: Your products are searched by users exactly on Google when they are searching for the products you offer.

+ Target ads in a specific location, for example, Hanoi or Nationwide, etc.

+ The amount of advertising investment is not large and completely depends on your budget.

Google AdWords shows the number of people who pay attention to your ad and the percentage of clicks to visit a website or call you. With the tracking tool, you can see the actual sales the website generates as a direct result of the ad.

+ Reach your customers, no matter what device they’re using.

  1. Social Media Marketing

Social media continues to revolutionize traditional marketing methods and business vision strategies. With social media, you can reach potential customers and show them why they should buy from you, not from others.

However, this is not just about making them like your Facebook page or follow you on Twitter and Instagram. While you can use these platforms to engage with your customers and generate a loyal following, you can occasionally create interesting or useful posts for them to visit. website regularly.