For chiropractors, patient education can improve compliance and engagement. It can also help to turn intrinsic motivation into extrinsic motivation. As a result, your patients will be more likely to follow the program if they understand the why. But studies suggest that patients don’t remember most of the informative content they receive from chiropractors. So how are you going to make sure your patients remember what you tell them? well, videos are the answer. Chiropractic patient education videos have recently emerged on the scene and their popularity is literally going through the roof.

Chiropractic patient education videos are a surefire way to educate patients about a variety of health-oriented topics. Having said that, you need to be very smart to craft these videos. Just putting together lackluster content will not do any good whatsoever. We have compiled a list of factors that you need to keep in mind while making chiropractic education videos:

  • Use Simple Language

Your patients may not be as well-versed in complex chiropractic treatments or conditions they might be undergoing. They come from many walks of life, and most have never been to a medical school. Your videos must be easy to understand in order to capture as well as retain your patients’ attention right from the get-go. There are many ways to do this. To begin with, stop using the industry jargon. Most chiropractors have a knack for using sophisticated terminology to flaunt their knowledge. But you should avoid doing that while making patient education videos for the waiting room.

Second, keep your sentences short. Ideally, chiropractic patient education videos should be presented at the 5th-8th grade level to assess their comprehension.

Make sure you sync your video into different languages if you’re making it for international audiences. This will make them understandable for a maximum number of viewers. Also, don’t forget captions for patients with hearing impairments.

  • Storytelling Is A Way To Engage Patients

Traditional didactic teaching is the most ineffective of all video teaching methods. In these videos, a clinician or instructor simply tells patients what to do, without any interaction or real-life examples. Although didactic teaching may increase patient knowledge, it doesn’t increase patient activation or adaption of behavior that leads to better outcomes. On the other hand, videos that are based on storytelling are very useful for motivating patients to change their behavior.

Typically, these types of videos show patients with similar health problems and how they handled them in the past. As a result, patients don’t only understand their conditions better, but also establish an emotional connection. Patients learn that they are not alone and can draw from the experiences of their peers. They work best as patient education videos for the reception.

  • Patient Testimonials

One of the best ways for your practice to be promoted is through personal stories from happy patients. However, it has been observed that patient testimonial videos are sometimes prolonged unnecessarily. If you want to make the most of them, make sure their duration does not go beyond 2 minutes.

  • Distribute Widely

Once you have created an accurate and understandable chiropractic patient education video, it is time to distribute it like a pro. One way to do that is to upload them to the website of your company. Send them out via email and upload them to YouTube, Vimeo, or both. You should also optimize them for mobile, as many people search for information via their smartphones in the current era.

  • Tour Of The Facility

Patients are usually curious to know about the setting where there is going to take place. Back in the past, chiropractors used to publish chiropractic patient education handouts comprising all the information about the respective chiropractic care center. But today, you are better off coming up with a video of the facility tour. You might consider making a slideshow with still photos or a short video that showcases your facility and amenities. This will let patients know what to expect.

The Takeaway Message

Videos are a great way to educate existing patients and attract new patients. The first step is to create a script. Of course, there are so many chiropractors making chiropractic patient education videos. So the competition is quite intense. But keeping the above points in mind means you will stand out like anything.