Every business wants to connect with customers through various touchpoints and provide the best service. It also wants the customers to stay in the brand ecosystem. With the advent of mobile technology, businesses are venturing into app development and a few of them have app-only offerings. The world is going gaga over mobile apps and everyone is jumping on the bandwagon to get closer to the customers. But the key differentiator is the user experience provided by mobile apps. 

Many successful apps have a phenomenal look and feel, which makes them popular among the users, provided they ensure good functionality. These apps also add up to the positive user experience (UX). That’s the deciding factor for the success of any app. For instance, a few apps such as Amazon, Digit, Fandango, Waze, Starbucks, Venmo, Mosaic, Line, Viber, and so on, are on top of their game because of an exceptional user experience.

Why Mobile Apps Provide Better User Experience?

User experience creates the first impression of an app and is considered one of the prime factors of mobile app development. Let’s understand why mobile apps provide a better user experience and how it impacts the app downloads, registrations, and usage. 

Attracting and engaging users

The first few minutes that users take to download your app and explore it are very crucial. These golden minutes are deal breakers for you. The user evaluates the app and the experience and then decides to stay or leave. A good UI UX grabs the user’s attention and ensures a pleasant stay in the app environment. There you go, you got a new user. 

More satisfaction leads to increased ROI

The users are navigating their way through the app and could easily get to the place they want to, or find the solution for any problem or need. That’s the status every app developer wants to achieve, and once an app reaches a certain level of the satisfied user base, then revenue pours in. Notably, happy customers act as a brand ambassador for your app and promote it. More customers mean high ROI. 

Building brand awareness

Companies invest so much in the brand-building process. Out of the many tools that spread the word about the company, the mobile app is paramount. An app is the first level of interface for a user with the brand. A better user experience leads to customer satisfaction and this in turn transforms customers into campaigners and creates brand awareness.  

Time and money savior

In the initial stages of app development, if Ul UX design is done rightly, there will be minimal errors at the later stage. As the app requires fewer upgrades, UI UX turns out to be a time and money savior in the app development cycle. Download the case study to know how a company leveraged AI, biometrics, and user behavior to build an app. 

High ranking on app stores

More users, more likes, and more presence on the app stores. That’s what you aim for when an app journey starts. Yes, for that kind of goal, the starting point has to be a great UI UX. When you provide a good user experience, users pour in a lot of decent reviews and ratings, resulting in top rankings on app stores. 

Good UX design aspects in mobile apps

Ensure that the design and layout for different devices are uniform with adaptive Android design. Make multiple iterations of UI designs for a better experience. 

While developing apps for iOS, use larger formats and visuals. Ensure proper alignment in the content. Use high-resolution images, appropriate text with the correct size, style, and spacing. 

Conclusion

To sum it up, whether to attract users, generate sales, build brands, or create impressions, mobile apps act as gateways to success. And a good mobile app has to have a great user experience, so brands have to invest in the UI UX design to delight users and drive loyalty. The apps with a revolutionary user experience will top the charts and become game-changers for companies.