What exactly are digital experience platforms? 

Digital Experience (DX) is a new discipline focused on enhancing the human experiences that occur through digital technology, specifically through the internet and digital channels. 

It’s a joint effort between designers, service providers, business executives, media companies, and others. If you think you’ve got a knack for engineering, marketing, operations, social, or creative solutions… think again.

Digital Transformation and Design:

As a specialist in digital transformation and design, your job is to build dashboards for customers on their channel and help them enjoy more from their interactions with your company. 

It is also a great place to gain practical experience as well as gain brand loyalty and increasing awareness among your target market. You will need to have a deep understanding of your client’s requirements and needs and devise solutions to meet those requirements. 

You will be required to come up with new ways of engaging with your clients. These experiences need to feel like a collaborative effort between you and your client.

How does a DEP Practitioner Plan a Successful Dashboard Solution Portfolio? 

Well, firstly, the entire design process for designing your digital transformation portfolio needs to be thought through very carefully by a team of professionals who will go through several design stages. Each stage builds upon the last and requires careful coordination and collaboration amongst a number of disciplines.

Designers first need to define their digital transformation project’s goals. Goals are typically about defining what the project is all about (its underlying objective & use cases), determining who it targets, defining the digital experiences to which customers will be exposed, defining the technical requirements, determining the business case, & finalizing the architecture. 

Once this goal has been determined, designers can then decide on the types of activities that they wish to engage in during the project. Each activity may involve one or more of the following: collecting information from customers (activity B), building customer relationships (activity C), providing information to customers (activity D), or presenting findings to the customer (activity E). This broadens the possible types of activities that could be included in a particular project and the degree to which each activity fits in with the other activities in a particular channel.

Customer’s Interaction with DXP Solutions:

From here, we must define our customer’s interaction with DXP solutions. Each channel could provide a unique opportunity to educate, inform, or entertain. 

When designing your digital experience platform‘s portfolio, think about whether your company will develop a rich set of digital products & services, or a more generalized, contextualized digital experiences portfolio. Let’s discuss each separately.

If you’re an Adobe developer, you’ve probably heard of some of Adobe’s products, such as Adobe Flash and Adobe Reader. While Adobe’s mobile apps portfolio may be relatively sparse, it’s still impressive. 

And, since apps are becoming more a part of an overall digital experience platform, it’s no surprise that Adobe has developed apps for things like Instantly Bing, Geofencing, Maps, and PDF to name a few. 

So, if you’re an Adobe developer, 

 

  • what could you possibly do on an app that would get your customers interacting with your products and/or services in new ways?

 

One interesting way for you to leverage Adobe’s cutting-edge technology stack is by using UIs that are capable of presenting digital information in new ways. Take, for example, the touchpoint technology inside Adobe Acrobat and other apps, which provide users with a highly interactive browsing experience. 

Touchpoint technology allows users to manipulate PDF documents right on the browser. Or, take this same technology stack and run it through an Adobe Flash game.

DEP Flash-Compatible:

Just because your company’s website lacks Flash doesn’t mean you have to forego Flash-based interactions altogether. There are many Flash-compatible, touch-friendly Flash-based platforms available today. 

And, even if your company isn’t using Adobe’s Flash platform, it’s important to realize how important it is to leverage technologies that can enhance your websites across multiple platforms. After all, the digital platform world is growing at a breathtaking rate. By taking advantage of all the different digital platforms out there, you’ll be able to provide your clients and customers with a dynamic experience.