Since the 1980s, these double sided stickers have been widely used as a social badge of distinction. So much so that when voting places ran out of ballots, they were met with a barrage of angry voters…even during a midterm election! Citizens (including big celebrities and influencers) proudly display their “I Voted” double sided stickers on Instagram, Facebook, and Twitter. People vote mostly so they can tell others they voted, or more particularly, so they can escape the embarrassment of having to tell others they didn’t. The “I Voted” sticker is an excellent psychological tool since it provides individuals with a concrete incentive to vote. Once they have done so, they can join the public group of people who have performed their civic duty (activity + reward).
Reddit was founded in 2005 by Alexis Ohanian and Steve Huffman as the “first page of the Internet,” and it currently boasts over 35 million unique monthly visitors because of its rapid development. According to its creators, Reddit’s success may be attributed to a $500 marketing budget spent entirely on STICKERS. They spent $500 on stickers with their lovely alien emblem and motto and plastered them all over the place. They plastered Reddit stickers on signs and poles and distributed them at events, gatherings, and to the casual passerby. Photos of the stickers and the Reddit alien inundated social media, news stories, and other outlets over time, and the Reddit community soon began making fan art, demonstrating the community’s brand love.
Cost-effective Marketing and Referral Tool
Double sided stickers are a simple and creative method for individuals to express themselves. If you spend a few minutes at a coffee shop, you’ll see water bottles and computers covered with branded double sided stickers that show the world what a person loves and believes in. Double sided stickers are a potent “offline” form of social media and broadcasting because of this kind of self-expression.
Who are we kidding, anyway? Double sided stickers are simply entertaining. Remember when you were a youngster and a book of double sided stickers could keep you occupied for hours? That emotion is still present in all of us. When people of all ages receive a sticker, they experience a small excitement, especially if the sticker is free!
People’s emotional attachment to double sided stickers is one of the reasons why companies adore them.
What a tremendous and cost-effective marketing and referral tool this is. It’s such a real personal endorsement of your firm if you can get your brand’s sticker on someone’s water bottle. If you can add a branded sticker to a customer’s experience or point of contact with your brand, you can make it more relevant and linked.
Do you want to raise brand recognition and develop your social network? Here are seven methods to improve your brand and develop your business with personalized double sided stickers:
Close Your Packages With Double Sided Stickers
Adding a well-designed sticker to your package, whether it’s blank or custom branded, may truly enhance the consumer experience. Why? Because to open their box, your consumers must view, read, and engage with the sticker. Do you want to let your consumers know that your packaging is environmentally friendly? Do you want to persuade people to recycle or reuse their packaging? Do you want them to be particularly enthusiastic about your business? Do you want to stress a crucial call to action? Put this information on a colorful sticker!
Making Unwrapping More Fun and Exciting
Over 100 million videos on unpacking have been uploaded to YouTube by e-commerce customers who took time out of their day to record and share their experience opening items they received. Turn your shipments into a gift experience to make them worthy of sharing. Wrap your items with lovely (and environmentally friendly!) tissue paper. Add hemp thread to the mix. Seal it with a one-of-a-kind sticker. It should be packaged in branded packaging. When you pay attention to every detail of your shipment’s unpacking, you’ll get a lot of positive feedback on social media. Also included are some double sided stickers inside the packaging to make your customers happy.
Make Customers Part of Your Brand’s Vision
Are you a brand that focuses on natural beauty? Do you use ocean plastic garbage to make your products? Do you solely sell vegan clothing? Are you a member of the 1% for the Planet movement? Consider what makes your business stand out and why your consumers should be glad to deal with you. Then create a cool sticker that allows your consumers to proudly display the principles they’ve supported by buying from you. Include these double sided stickers in your packages and urge customers to “sticker responsibly” by placing them on their automobiles, laptops, reusable coffee cups, and baggage.
Educate Customers With Double Sided Stickers
A variation on the preceding method! Allow your consumers to share their expertise with the rest of the world if you’re not sure how to assist them to brag. Do you have any reusable straws for sale? Make a personalized sticker to encourage people not to use straws: “Every day, we use 500 million plastic straws — enough to round the Earth 2.5 times!” Do you plant a tree with every purchase you make? Make a sticker to remind people that trees are actual environmental heroes!
Customers Engagement Using Social Media or Newsletters
Take a leaf out of Lauren James’ book. Anyone who signed up for your newsletter used to get a free sticker from this firm (or engages with you via social media if that is your preferred communication platform). Lauren James noticed considerably higher opt-in rates than the industry norm, indicating a significant value and return for the firm given the sticker’s modest cost.
Make Double Sided Stickers Part of Your Social Media Campaigns
It took decades and millions of dollars to make the “I Voted” sticker ubiquitous on social media. Bridging the worlds of offline and digital marketing with incentives (promotions, special discounts, freebies, etc.) that encourage your consumers and followers to post photographs of your double sided stickers on social media with a campaign hashtag can help you get there faster.
Get hundreds of sticker rolls by taking a leaf from Reddit’s playbook. Share them with as many people as you can – friends, event attendees, strangers on the street, and so on. Fill coffee shops and restaurants with heaps of them. Distribute them by direct mail.
Play Special Attention to Sticker Design
Custom double sided stickers can liven up parcels, thrill clients, and help your company stand out. We dissect sticker marketing’s incredible social impact and how it may help you spread your brand through the unpackaging process.
The above sticker marketing tactics are only effective if your sticker is well-designed. A simple sticker with the company name, website, and logo isn’t going to cut it for most businesses. You’ll want to personalize your double sided stickers with graphics, a strong call-to-action, or clever writing.
We propose that you develop your stickering approach first, and then create a sticker to support that strategy. What exactly are you attempting to achieve? Are you expecting that individuals would apply their double sided stickers on their items? Are you expecting that when someone opens your items, they will read and process a sticker? Are you hoping that the sticker will be shared on social media?
After you’ve answered these crucial questions, create a sticker that successfully promotes your final aim.
Make your sticker design original, shareable, and include your hashtag if you’re doing a social media campaign with them. If you’re using them to seal your box, include a call to action that keeps your clients linked to your brand.
Environment Friendly Double Sided Stickers
Double sided stickers provide a problem for environmentally conscious businesses since they are an “additional” piece of material that is virtually never required for the product or the customer experience. Their potential influence on brand development and sales growth, on the other hand, is evident. Customers frequently inquire, “Are double sided stickers biodegradable?” Is it possible to recycle double sided stickers?” Double sided stickers have a reputation for being “unfriendly.” How can a long-term brand solve this problem? There are currently a variety of environmentally friendly sticker solutions, each with its own set of environmental (and aesthetic) benefits and drawbacks.
