AI conversational chatbots are there to ease out the business life for the marketers. They are introduced to streamline the business operations, especially those that deal with customer support services. For building a strong relationship between customers and the brand, ecommerce entities are putting efforts into artificial intelligence chatbot strategy.

Do you know 65% of consumers use communication channels like Messenger to connect with ecommerce brands? To be more straightforward, 53% of customers show interest in online shopping outlets where they can easily message and get an instant response.

In short, customers nowadays rely on companies that believe in offering seamless customer support service. This is one prime reason why ecommerce industry is now more inclined towards chatbots while pursuing robotic process automation solutions.

Here’s how the industry is getting facilitated with AI chatbots.

AI chatbots in ecommerce industry

  1. Countless personalization opportunities: One of the major advantages of using AI chatbots & solutions is that you can experience countless personalization opportunities. Just like a human agent, the bots interact with the users or customers and gain multiple information regarding their purchasing history, preferences, and interests. This helps in providing them with more customer-friendly suggestions. In addition, the personalized products added to the cart certainly lead to high engagement and great customer loyalty.
  2. Reduce customer support costs: Earlier, customer management officers were appointed to deal with customer queries and issues. This certainly involves a lot of investment compared to a chatbot installation charge. Be it chatbot integration or incorporation of robotic process automation solutions; they simply eliminate the extra cost and efforts. Moreover, the bots are proven to be more effective than human support agents as they remain available 24/7. Studies say, by integrating bots, you can save 30% of your customer support costs. That’s indeed a great figure!
  3. Cart recovery: Many customers have a tendency to forget about the items in the cart while they open a new browser and try to look for the same or different products from the e-outlet. Artificial intelligence chatbots are there to remind your customers about the products they have added to the cart or wishlist earlier so that they find it easier to make their online purchases. Such approaches often drive the attention of potential buyers and improve their buying experience.
  4. Product guidance: Chatbots are introduced to excel the customer experience by offering them proper product guidance. As we mentioned, they are good at conversing with the users and learning about their insights. This helps to guide them with the product the customers actually want. Cross-selling and upselling are thus more probable in this case.

The Bottom Line

Artificial intelligence chatbots have added excellence to the customer support services offered by ecommerce brands. They have left no stone unturned to attract the targeted audience and gain a desired response from the other end.

Besides, AI can even be used to accomplish tons of tasks, including HR operations. Many human resource management software solutions are embedded with AI technology so as to connect the employees with the organization. Take a look at this as well!