When businesses begin their search engine optimisation (SEO) efforts, they often ask how much time does it take to rank on Google? Or, how long should I commit to digital marketing services?

Award-winning SEO agencies in Sydney understand, we get it – you want to see results immediately. Although, throughout decades of experience in delivering digital marketing campaigns, every possible theory has been tried and tested. The reality is, there are no hacks or secrets which achieve authentic and quick results.

What are Bad SEO Tactics?

Sure, many Digital Marketing Agencies use lousy SEO tactics that get temporary results. These practices are unethical as they attempt to hack Google’s algorithms to get quick results. But these ‘cheating’ tactics need to be avoided because your website must remain clear and transparent to visitors and Google to achieve sustained and meaningful results. Such spammy content and scamming SEO techniques are termed Black-Hat SEO tactics.

Black Hat focuses on optimising content for the search engine and does not consider how entertaining or informative the content is for a reader. Ultimately while this approach is a fast way to rank, your website will not last. Some examples of bad ‘Black Hat’ SEO techniques include, keyword stuffing, spammy backlinks, duplicated content, clickbait, hidden text and links.

These get-rich-quick strategies will not generate REAL customers, REAL conversions or REAL revenue. In reality, this type of improper content gets banned fast, and your website will most likely get indefinitely penalised by digital platforms.

What are Good SEO Tactics?

Instead, leading digital marketing agencies in Sydney will use White Hat SEO tactics, which are focused entirely on targeting the human audience and is a much more sustainable approach for optimising a website. White Hat is primarily based on creating unique, high quality and consistent content; it is helpful to include relevant links and references, well-labelled images and complete sentences with correct spelling and grammar.

The best way for a website to rank higher in search results is to post frequent and relevant content relating to your business. While this is difficult to predict, many professional SEO software tools analyse current search trends. For example, Google Trends generates the number of users currently searching for specific key terms.

No matter how much advertising capital is invested, or the amount of platforms advertised on, digital marketing requires time to show a true Return on Investment (ROI). If the digital marketing strategy is correct, then results will soon show.

But as most leading digital marketing agencies say to their clients, you will need to allow at least one month to see any substantial results. Digital marketing agencies will first collect analytical data of your business’ current digital marketing efforts, strategies, online advertising content, and website. The performance of these digital marketing practices gives a Digital Marketing Agency a good idea of where your business is sitting against its competition and the overall industry.

A digital marketing agency will then refine the content on your website and test the best way to optimise the advertising budget, in order to really test the waters and ensure the digital marketing strategy is concrete. By the second month, your digital agency will have a very well-optimised campaign that delivers meaningful results and explosive digital delivery.

While a business needs to stick with a digital marketing strategy for at least two months to show results. The digital marketing process can take even longer to achieve maximised meaningful results – you may be waiting from six to twelve months before all business goals and strategies can be fulfilled.

Quality Digital Marketing Reporting

The next most crucial step to ensure you are receiving quality and effective digital marketing services is reporting and analysis. But before you can determine if a campaign is successful or not, campaign objectives or goals need to be established first and foremost. A strategy’s tactics must be set in line with the overall digital marketing strategy.

After determining your business objective, digital marketing agencies can implement the most appropriate type/s of digital marketing strategies. Generally, there are three types of digital marketing strategies that digital marketing agencies implement for first-time clients.

Following a KPI is the key to determining the effectiveness of a digital marketing campaign. Digital Marketing Key Performance Indications (KPIs) are quantifiable goals that are imperative to track and measure the success of our digital marketing campaign.

  • Awareness Campaigns aim to get a business’s target audience more familiar with their brand – an ideal digital marketing campaign for newly established brands and brands launching new products. KPIs which monitor the effectiveness of a brand awareness campaign include website traffic, search volume and campaign reach.
  • Conversion Campaigns aim to influence customers to purchase from a business continually. KPIs which monitor the effectiveness of conversion campaigns include sales results, phone calls and form submissions.
  • Lead Generation Campaigns aim to capture and stimulate the interest of new business clients. KPIs which monitor the effectiveness of lead generation campaigns include increases of leads, having a well-balanced cost-per-lead, website traffic, bounce rate and session-to-lead conversation rate.

Detailed reporting and ongoing analysis of Digital Marketing campaigns are essential to reassure clients results are driving their business forward and allow clients to focus on what is more important – running their own business.

Yes, digital marketing requires a lot of work, which is why it is vital to hire an experienced Digital Marketing Agency to help you achieve each of your goals. The most powerful advertising tool in history – online content – is just at your fingertips!

It’s time to invest in competitive and sustainable online content to convert leads into profits. Having a good Digital Marketing Strategy is vital to successful business operations, primarily in this competitive field.