The process of scaling up an online business can be daunting, but it’s also enriching. The more you grow your business, the more successful you become, and the more people you get to help.

If you’re starting online, it’s hard to know if you should devote your time and energy to one platform or try to expand on multiple channels. While you do have many options, focusing your attention on social networks is considered an impressive way to start. 

However, relying on a single aspect is not enough & with that said, some strategies can help any business succeed.

 

As long as you follow these 7 key tactics, you’ll be able to scale up your online business with ease!

 

1. Design a Stunning & Functional Website

Remember, Failory says 57% of users trust a website based on its design and structure layout. You may be having inexpensive hosting for your domain through GoDaddy or 1&1, but hiring full stack developer will give you more control over what your site looks like. The key here is to ensure that your site looks professional.

It should stand out from other sites and be easy to navigate for both customers and search engines alike. Regarding SEO, putting keywords into H1 titles of specific pages will help boost your page ranking on Google.

When picking where to register your site name, make sure you do not go with .biz or .info unless they are part of your actual company name. No one wants to spend hours figuring out how to change fonts on their webpage, so stick with something simple enough that takes minimal effort yet still stands out as professional-looking. 

 

2. Enhance your Social Media Presence

One of your biggest priorities should be growing your presence on social media to scale up your business. If you aren’t on Facebook, Twitter, Instagram, and Pinterest yet, then set aside some time today to sign up for them.

You might find that each platform has its unique benefits. For example, Twitter is great for real-time marketing campaigns, while Pinterest is an excellent place for pinning photos and video content.

Source: Statista – Benefits of Using Social Media

However, it’s not just about getting out there; it’s also about participating in conversations with customers or prospects by interacting through comments or retweets. These platforms are where customers spend their time, so you need to be there if you want any chance of connecting with them.

 

3. Monitor Your Analytics

Once you’ve established your online presence, you need to continually track it and see how people are interacting with it. What is working? What isn’t? This information will help inform what direction you need to go in with your online business.

Source: Statista- Leading Data Analytics Software

While a free program like Google Analytics can give you valuable information, don’t forget that many tools have been developed specifically for website tracking. They tell you an enormous amount about things like customer shopping habits and profitability.

 

4. Plan an Effective SEO Strategy

One of Google’s primary goals is to provide its users with easy access to content. So it’s crucial for websites and businesses that rely on organic traffic from Google search results or people searching Google for information to have a good SEO strategy in place.

If your website doesn’t have an effective SEO strategy, you are missing out on potential customers, leads, and revenue. So how do you make sure your business gets found by searchers?

Source: Statista Leading Search Engines

Focus on building links and social shares instead of focusing on rankings. SEO is about getting traffic; rankings are a byproduct of that strategy. Getting ranked high organically doesn’t mean anything if your visitors aren’t returning or converting into customers.

Before you do any SEO, make sure you have an acquisition channel for new users. If you can get traffic to your site without ranking, focus on building links and social shares instead of rankings.

 

5. Run Paid Ads

To scale up your business, you have to invest some money. It can be scary—what if it doesn’t work? But paid ads often yield a high return on investment. On a low budget of $10 or less per day, you can likely generate at least 100 clicks per day from Facebook and Google Ads.

It might not sound like much—but those 100 clicks could turn into 10 new leads, and those leads could turn into five new customers! If that happens twice a week, your online store will suddenly be making hundreds of dollars in revenue each month.

In other words: When you run paid ads effectively, it can be one of the fastest ways to scale up your business!

 

6. Focus on Email Marketing Strategy

Email is still among the best bets for getting your business’s message out. Focus on building an email list by asking potential customers to subscribe in exchange for something valuable, like a free how-to guide or cheat sheet.

Set up an autoresponder/chatbot via a mobile app development company in India so you can communicate with subscribers, nurture them over time and remind them why they signed up in the first place. Track results, make adjustments and keep moving forward.

 

7. Go Global!

No matter what you do, having customers around the globe is always a big plus. But getting there can be challenging. The good news is that global expansion doesn’t have to be more expensive or complex than ever before. You need some basic know-how on how best to set up new markets.

And with that in mind, here are few surefire tactics for scaling up your online business quickly and efficiently overseas.

 

• Choose your channels wisely:

  Whether it’s social media, blogs, YouTube, or another platform, Stewart said, you should focus marketing efforts on these digital ‘channels’ where they make sense geographically.

           For example, suppose you operate a digital store selling beauty products. In that case, consumers value local/global brands               like Sephora and Boots [UK chain], both of which sell internationally and heavily locally (France has its own Sephora stores).             Then consider adding French language pages to serve European users.

 

• Enlist customer service help abroad:

  Localizing essential elements like customer service may seem like it would cost lots of time and money—but hiring staff abroad isn’t necessarily as expensive as you might think. If done right, outsourcing parts of your operation that don’t require specialized knowledge could save money over hiring someone domestically.

 

• Create landing pages based on geographic regions:

  It’s usually impossible to register separate domain names for every country, so use transparent text banners to make visitors aware of where they are when visiting your website. Try using Google Analytics Demographics reports to see how many of your visitors visit from each country, then create separate landing pages geared toward specific countries or states/provinces.

 

• Consider changing your product descriptions to suit cultural needs:

  Nowhere is cultural adaptation more critical than product descriptions. Be sure to use phrases commonly used by people in different cultures, and include photos of models who reflect locals’ typical ethnic characteristics. When setting prices, eBay recommends basing them on economic factors rather than competition.

 

• Communicate globally through easy-to-understand messages & consistent voice

  Online business is one of the most common and popular options for young entrepreneurs who want to start a business with low capital investment. No matter what you’re selling or offering, there’s an opportunity in online business.

 

Wrapping Up

Summing it all up, there are many things you can do to grow your online business quickly. These are just some of them; however, if you choose carefully and work hard, there is no limit to how big your business could become.

You can’t build a skyscraper overnight (even though everyone would love that), but you will see results very quickly with proper planning and calculated risks. If anything else, remember to be patient; Rome wasn’t built in a day! Good luck!