The manufacturing industry is changing faster than ever. Managing new challenges, customer expectations and smooth communication with partners and customer rarity leaves manufacturers struggling for ways to stay competitive. While every industry is finding new ways to cope-up with new normals, manufacturers are also discovering how to work in the competitive market. Now they know change is consistent and leveraging the right technology is essential to advancing the operational performance and the customer experience.
Manufacturers who are active in exploring new ways are adding visual configuration in their product portfolio. Offering visual configuration software will facilitate you to stay ahead in the game by becoming a market leader with the satisfied customer buying experience
Many manufacturers are missing Visual Configuration, as a result gaining unsatisfied customers, delivering poor customer experience, and fail to get sufficient ROI. Visual Configurator is a compulsion for manufacturers looking to expand their business and empower customers to do more.
Visual configuration is the connected use of digital technologies like Augmented Reality, 2D, and configure products immediately in a 3D visual representation. The visual configuration software allows your sales team and customers to configure their 3D products swiftly and precisely from any place.
Let’s discuss how manufacturers can take advantage of visual configuration to give an engaging customer experience.
What are some advantages of Visual Configuration for manufacturing?
A visual configuration tool is capable of maintaining the activities of defining products and their life cycle characteristics in the specification processes. The actions in the specification processes involve an outline of the customer’s needs, layout, and specification of a product modification which fulfill the customer’s needs and terms of e.g. the product’s completion, transportation, erection on-site, and service. The actions in the specification processes are defined by having a comparatively well-defined range of solutions as a distinction to product development, which is a more artistic process.
Integrating CPQ software with visual configuration enables you to configure, price, quote, and generate separated sheets for manufacturers in a computerized way. This reduces sales error in quoting and reduces the workload of manufacturing required to be required in the sales process.
A well-equipped visual configuration software can help manufacturers in various ways. Some of them are:
Allow buyers to see the development process in real-time.
Visual configuration tools allow buyers to see how a product is made. This empowers the buyers to see and modify the product in no time. Because of this, it reduces the chances after completing the manufacturing process. When you integrate the visual configuration software with CPQ software, it becomes easy for all teams to apprehend the change and deliver what the customer is asked to design. This increases the customer experience and raises your brand value in the market.
Customers can take customization decisions
As visual configuration gives buyers access to see product manufacturing, it also allows them to customize the product at any stage of the manufacturing. They can choose a specific product variant or product option that impacts the final product manufacturing. With Visual configurator, it becomes easy for the designing team to immediately outline the product specifications as suggested to develop a 3D drawing to give buyers an accurate product idea. This also saves sufficient time for other associates as they get the approved design fast to start the work on product manufacturing and quoting based on the new modification.
Showcase unique selling points of the product
The visual configuration software allows companies to showcase the unique selling point and special product features with visual representation. It gives the buyer a more clear picture of the product that influences the buying decision. Sometimes buyers need a nudge to make a buying decision, when sales representatives show them clear specifications of products and features that make the product different, buyers will most likely buy the product.
By simplifying the complexities of the product using product options and functionalities that can be examined instead of painting them with text-based descriptions.
Help Sale Representative in Negotiation
Visual configuration not only assists the buyer in the sales process. With this, it becomes much easier and quicker to train sales representatives on a continuously emerging product portfolio with the help of visualization, sovereign of the sales channel the products are sold. With a clear understanding of the product, sales representatives can easily explain the product to the buyers which helps them to sell the product faster. And if the product configuration combines design and aesthetic configuration options, a visualization solution is a must-have for an error-free configuration process.
Also, the visual configuration makes it easy for sales reps to showcase products with geometrical constraints components with more than one valid position to finalize the configuration. Well, in reality, it holds many benefits and facilities for sales representatives to attract more leads and close more deals.
Summing Up
Having a visual configuration software can turn out as a key component of an exciting and interactive sales journey. It empowers sales reps in product negotiation and fastly quotes the product based on customer requirements. Promptness and easy processes increase customer experience and they become your loyal customer.
Visual configuration is suitable for many diverse industries. Medical devices, heavy vehicles, elevators, and lifts are just a few examples that are using visual configuration software to essentially change how they sell. Now, many industries began to apprehend that 3D visualization is better to deal with high product complexity. The shift to 3D also enabled their product to become even more visually appealing, faster, and easier to use
