Whether you are into a big or small business making a first-time impression on your potential client matters, however for making an impact on your audience you only have a few seconds, so it becomes essential that you utilize it well.

Among all the essential tools, a business card also works like a magic as it can introduce and communicate your service to your potential client anywhere, anytime. It enables connecting with your potential clients easily.

Here are some tips that you can use for designing an impressive business card

  • Pick the apt shape

The most common shape used for business cards is a rectangle, however, with technological advancements, there are so many options you can experiment with. With die-cut technology, you can easily customize your business card in any shape. In fact, to add more style you can add a 3D design touch to it. These designs might look unusual but that is what makes them interesting.

However, it is always better not to complicate your design by choosing more than unusual shapes as they can become difficult to carry.

  • Pick the right colour and size

While choosing the size, keep in mind that it becomes easy for your client to carry otherwise it can become inconvenient. Likewise, the kind of colour you choose can also have an impact, you must have heard how too much blue and black colour in the kitchen can affect your desire for food. Therefore, it is important to choose the right kind of colours, do not use a combination of more than 2-3 colours, and go for those that best suit your brand image.

  • Make use of the logo

By adding a logo of your company to the business card you can easily make your potential client aware of your brand. they might misplace your card however with the logo they won’t be able to forget about your services. By adding a logo, you can be assured that your brand remains impressionable.

  • Make sure that you add essential information

A marketing tool helps in communicating about your brand, so choosing what kind of information to put down matters a lot. Here is some information that you can add to your business cards such as name, contact number, email contact, website information, social media address, office address, and slogan if any

  • Pick right typography

Typography means the creative arrangement of letters in such a way that it appeals to the readers. It means you need to work on the font, text, style, structure, and appearance of letters. Typography plays an essential role, after you have chosen what all you will be including in the card, it’s time to choose all the above-mentioned elements. It can be challenging however with the help of a professional web designer you can easily decode this. Do not go overboard or it can become difficult to read.

  • Be smart about the material

Another element that you need to focus on is the material used for creating the business card. Sometimes people choose low material to save some on cost however, it can easily put off your potential clients. Picking the right material is essential as it defines your brand and its personality.

  • Choose the right kind of printing system

It is also important that you pick the right kind of printer for your business card. After you have worked hard for designing it, all your effort can go to waste if you choose a printer that is not able to produce desirable results.

Consider the following factors while choosing a printer;

-understand their process

-ask for the sample

-check out reviews and feedback

-ask for quotes and charges

To sum up

Face-to-face communication has always proven to be more effective and that is why you need to have a business card for your business.

The key to impressing your clients is designing an impressive business card for which you need the service of a professional web developer. So whether you are looking for a web developer in Dubai or a web designer Dubai, you should always choose to go for one that is more experienced and proficient to handle your branding and website needs.