Today we are going to cover some important aspects where StartUp Names can help us in improving our sales.

Online channel is covering almost 60-75% of the market these days. Each one of us gets lured with the offers and discounts available at the e commerce online shopping platforms.

Selling online is the medium where your business name can create a huge impact on sales.

I am sure you might have noticed your competitors including the product category names or their target keywords or online search queries in the business domain names for their websites. This way they are trying to get their websites ranked better on search engines such as Google, Yahoo and Bing, specifically for the keywords which are a part of their business name. For Example: A business selling medicines can opt for the name MedicinesOnline. With this name the target keyword “Medicines Online” is getting included in the business name itself.

You can also try to follow the same strategy while selecting or working upon the Business name, however, before finalizing the name, do make sure that the business domain name is not already picked up by a different seller.

Now let’s have a look at the top factors which you should consider while picking up a business name for your StartUp.

1.) Keeping the name Short: It is advised to keep the StartUp Names short and meaningful. A short and meaningful business name is easy to be remembered and help in getting more visitors as they remember the organization easily by its name.

2.) Understanding the Audience: You should select the business name as per your target audience. If you follow this it will be easy to get more visitors to your portal. For Example: If you wish to target young crowd, it will be beneficial to have a creative and modern business name. At the same time, if you are targeting old age crowd, you can opt for a relatively Retro business name.

3.) Targeting your Industry: While opting for a business name, you should always consider the Industry you wish to work in. For Example: For a Tech firm, the name should be in relevance to technology. Like this the name itself will define the nature of your business and help in getting relevant crowd.

4.) Targeting a particular Region: If you wish to operate in a particular region, for example: a particular country, you can opt for a business name or online domain name extension for that particular region. So that the visitor clearly understands and knows before hand that you operate in that particular region or country. For Example: An organization operating or targeting the Australian Market should opt for a .com.au domain extension.

5.) Targeting your primary category of Products in the Business Name itself: This is common strategy majorly followed by all the service providers these days. In order to follow this, they simply include their online search keyword in their business domain name, so that the search engines such as Google highlight their website or online platform, whenever the target keyword is searched for. It helps in targeting potential buyers via online channel.

I am sure you have also heard about automated Business Name Generators.

Today when the technology is getting advanced day by day, almost everything is getting automated. Starting from name of the business to even building a website. Automated Business Name Generators are also a part of the same advancement. Some of them charge a good heavy fees for such tools, while the others are absolutely free.

The question that arises now is that Are all the factors taken into consideration when such tools are used for a Business Name?

I am sure no, none of the automated tools can match your thought process to consider all the requirements for your own business name.

At the same time, it would also not meet any of the lingual mis-matches.

So, the first and the foremost thing that you should make a note of, while picking up your business and domain name is to try and avoid any automated tools.

Your Business Name is the first identity for your organization. Hence, looking out for your own preferable business name should be the job picked and completed by yourself and not by any automated process.

Stay tuned for more such useful information to grow your business.

With this we come to an end for today’s edition, stay tuned for more information on SEO and Business Names.

Till then, Bye for now 🙂