If you are looking for some tips to set up your hairdresser, this blog is for you.
Why a hairdresser? Despite the financial crises faced by some countries, this sector seems to be the least affected. Personal care, beauty, and health services continue to be in great demand in the market.
This is why it has become a trend business for beauty professionals and large entrepreneurs, who have decided to invest more and more in hairdressers, barbershops, or beauty centers, whether they are their businesses or franchises.
How to set up a hairdresser
Today we’re here to provide you with some measures to consider before starting your hair salon because we know that your company has significant potential in the market:
– Business plan
Like any other entrepreneurial idea, a basic recommendation to start is to design a barbershop business plan that allows analyzing the market, determining a business model, building a financial plan, defining a work team, and the strategies that will be executed to ensure profitability.
The business plan is a document in which you will capture all the previous ideas, that is, your expectations regarding the business.
The step-by-step guide to creating a business plan published by Hubspot seems very pertinent to explain this point.
Having all this allows you to know, from the beginning, if the business is worth it or not. Likewise, it is important to clearly define the business idea and its differential point for its execution: what aspect makes or will make you differentiate yourself from the competition?
In this way, according to Carolina Samsing in her article for Hubspot, the business plan includes the following points:
Points to develop in a business plan
1. Executive summary
Briefly explain what the company is about, what services it offers, how this market is performing, what the financing plans and financial projections are.
2. Description of the company
It describes the company, its mission, vision, structure, location, members, objectives, and the market needs to which it will respond.
3. Market analysis
The market will determine the viability of the business, so it is important to do a preliminary investigation to show you if your business will have the demand you expect and if the level of competition you will face is possible to combat it.
4. Product or service
Will your services benefit your clients? A bad business concept is if the response is no. To entice your customers, you need to provide an in-depth explanation of what you are providing and explain the existing scenario and how your shop would alleviate that issue.
5. Operation and management
It is about describing the organizational structure and those responsible for each process to be clear about the responsibilities and functions of each one.
6. Marketing and sales plans
How do you plan to sell your products? How to introduce your business in the market? Having these clear strategies is essential to start, if you do not have much knowledge about it, get advice before launching into the market.
7. Financial plan
In it, you should include the initial costs and financial projections.
8. Annex
These are the profiles of the founders, the legal permits, the copy of the rent of the place, and other papers that you consider important to file.
-Budget: initial investment
Estimating the initial investment is a complicated task since it can vary due to many factors: if the hairdresser is a franchise or its own, the amount of money that you are going to allocate to the furniture, the rent that you are going to pay for the premises if you are going to include a marketing plan previously, etc.; However, to budget for the initial investment, you must take into account:
- The expense of the legalization of your business (activity license and/or registration with the corresponding entity according to your country)
- Rent of the premises and public services (at least foresee two months + the deposit they ask for)
- Furniture
- First-month employee salaries
- Purchase of supplies -products and machinery- (for example, shampoos, dyes, dryers, irons, brushes)
- Advertising
– Marketing to promote the opening of your hairdresser
Attracting new consumers and generating more sales are things you must do if you want your company to succeed. For this, you do not need to make television commercials or anything extraordinary that leaves your bank account at zero; there are very cheap and even free ways that you can read in our blog “How to promote my beauty center for free?”.
If you are days away from opening your business and you have not developed a marketing plan, follow these simple tips:
1. Analyze the market:
Let me help you by describing your competitor and excelling (even visit them incognito to identify their good practices and apply them better).
2. Make the opening of your hairdresser high:
invite influencer and offer them free services in exchange for speaking well of your business; You can also include super low prices on the first visits or offer a free hairstyle, makeup, or whatever you can think of to attract potential clients to your business and sell them – indirectly – your services.
3. Maintain direct contact with your customers:
use social networks, email, and even WhatsApp to answer the concerns that your customers may have before or after visiting your business.
4. Send your clients email marketing campaigns:
newsletters, birthday offers, and invitations to events, among other ideas, are perfect for retaining and building customer loyalty. For this, always when making a reservation ask your clients for their personal information (name, email, and telephone number), this will help you create a solid database that will later be ideal for implementing certain marketing strategies.
5. Don’t forget traditional marketing:
Flyers, notices, or business cards are very useful ideas to publicize your salon. Feel free to supplement the ideas given above with the traditional ones.
Thanks for reading!
