Beauty Cosmetic Industries buckle down to tackle waste and promote green packaging approaches.
The beauty industry is not beautiful in terms of its influence on the environment.
The cosmetics industry produces more than 140 billion packages worldwide each year, which causes the loss of 19 million hectares of forest every year. The data shows that the cosmetic packaging industry earns more than $ 25 billion worldwide every year for consumer products, including personal care and beauty products.
However, this demand has a significant impact on the surroundings: 90% of the industry’s industrial waste is not recycled. Instead, it ends up at landfills, according to the report of EPA.
The cosmetics and beauty packaging industry makes a significant contribution to the issue of waste.
Minor Changes to Make Brighter Outcomes.
The cosmetics industry’s dependence on plastics and the impact of wastes show that plastic product packaging is used 130 times more than in the 1960s for U.S.-manufacturing products.
The happier news is that slight changes to these practices will positively impact the environment.
Reusable custom cosmetic packaging is something that beauty brands like Olay are already testing.
Taking an example of OLAY Brand:
Olay has recently announced that they will be testing the best-selling Regenerate Whip Moisturizer, which has been retailed in custom cream boxes for three months.
The effort is going to save more than 2,000,000 pounds of plastic from arriving in landfills.
The Action of GREEN CHEMISTRY to Packaging:
There are already beauty brands on the market, such as Naturally Serious, which are fully loyal to environmentally-friendly cosmetic products and packaging. The brand offers reusable packaging in proficient Eco-Friendly boxes to save the Earth.
In current times, every cosmetic brand’s goal is to create a medium that translates pure and morally advances formulas and the same responsible message through its Custom Packaging.
“Consumers are keenly attentive in need for a more ecological lifestyle, which also ensures that beauty products fit into the embryonic category.”
So, this shift towards more accountable packaging seems to be something that beauty buyers are intent on and appreciate.
According to the survey, 69% of women over the age of 35 are vital to buying environmentally friendly beauty products.
Cosmetics Trends and Packaging Preferences:
Many people consider small cardboard to be an environmentally friendly material for the packaging of all cosmetics products.
That’s the decent thing to do, and it should end there.
The organic, ethical and sustainable, and reusable packaging solutions here.
Polished cardboard, as it is organic, is the key to packaging stability.
Cardboard cosmetic boxes come in many shapes and sizes. But one of the strengths of cardboard is … it is durable enough to hold all cosmetic items.
Two- and three-wall cardboard boxes can hold countless weights. Moreover, it is also highly resistant to rough and puncture forces. So, the cosmetics products can be kept safe during the delivery process.
Consumer Behavior Along with Current Practices:
Consumer trends are one reason why many other brands are using environmentally friendly packaging for their cosmetics products.
Going “environmentally clean” for most big cosmetic brands are nothing more than PR. We eat with our eyes, and the simple recycling symbol doesn’t always carry much weight.
Sustainability and product ecology is not at the forefront of your brand’s defining features.
Sustainable but regular cosmetic box packaging can be higher than the competition.
Take a look at this situation:
Your cosmetic brand on the shelf at the grocery store. Your cosmetic product is displayed straight next to the competition.
The buyer has your product on one hand and your competitors on the other.
The buyer is trying to figure out which cosmetic product to buy.
In the “purchase order”, you only need a small item to push them aside.
“Hence, the time is here to promote the packaging of 100% biodegradable material and eye-catching printing services.
Flaunt Novel Practices:
A brand that unites itself in favor of the environment is something the world wants to hear, particularly on the grounds of beauty and cosmetics. Morality that can stand out in your competition by distinguishing your wholesale cosmetic packaging brand.
Work on your sustainability in your marketing campaigns and determine if there are people to help with the environment.
Adjust Price Policy.
Of course, prices are a factor to consider. Keep in mind that about 80% of recycled material packaging can cost up to £ 0.25 per piece.
So, once you start to implement the environmentally friendly Custom Cosmetic Boxes option, it is essential to consider whether you can attract the cost of packaging or increase the prices for that reason.
All the best!
