1. Facilitate partnerships

Partnerships can be a great way to expand reach and increase revenue for any type of business. These industry-specific events offer attendees the chance to meet others with similar business goals and interests at partnership workshops. Your larger business goals will determine who you invite. If you are targeting specific accounts within a particular industry with an account-based marketing strategy, it may be a good idea to invite a partner. This next example will show you that there are many ways to facilitate interactions with this goal.

Growth Workshop uses speed-dating to help entrepreneurs, SMEs and institutions find potential partners. You can also get matchmaking services through small-group workshops.


  1. Your products can be used to teach your current customers how to get the best out of their products.

A series of workshops can feature your product or service as the central theme. Hosting educational growth workshops can help keep customers engaged if your business is always improving or updating its offerings. Bonus points if your workshops offer insider tips that can only be shared during sessions.


  1. Answer their most pressing questions.

Whatever profession you choose, there are likely to be questions about their most difficult stumbling blocks. This requires advanced training. Workshops can be a great way for them to get the answers they need.

They walk through participants’ biggest pain points and offer a variety of tools and tips. A panel of experts is invited to comment on the issues.


  1. Offer mini-workshop sprints.

Sometimes, a topic is important enough to hold a workshop on but too specific to fit in the usual 1 hour to 90 minutes session time. You can run a series of workshops on niche topics in just 20-30 minute sprints within a single day. Attendees who are able to pick and choose the most relevant lessons will find it more appealing to cover a variety of topics in a shorter time.


  1. Make it quirky.

B2B workshops do not have to be business-oriented. There are many options for topics that you can choose from.

Growth workshop has a lot of resources that can be used to help you get started with creativity exercises or other prompts.


  1. Target people at different stages of your sales funnel.

Instead of telling prospects how much knowledge you have on a topic, show them by hosting a workshop. You’ll be more likely to convert them if you identify a need they have and combine it with a set of powerful tools.

Growth Workshop focuses primarily on increasing brand awareness among top-of-funnel clients, such as entrepreneurs with a certain amount of funding. They answer the top two questions that every customer in this segment has at this stage of their growth.


  1. Offer a free evaluation.

It can be difficult to gauge the success of your business when you are working within it. Companies with many clients in a specific niche will have a better understanding of the industry. You may be able to get a better picture of a company’s relative health based on the observations made by real customers over time.

The Growth Workshop provides a free specific advice about how to improve your lead generation process. The event also offers lectures on broad topics for attendees to gain both general knowledge and individual recommendations.


  1. You can think big… or small.

Workshops can be a great way to reach new markets, regardless of who your audience is. Workshops can be used to reach specific communities, whether you are a local business looking to expand internationally or a global company that is trying to reconnect with its roots.