In 2008, when Apple introduced the world’s first App Store, people solely focused on the app’s exclusivity and features. Since then, the app market has dramatically widened its scope of doing business, giving rise to new industry standards. Today, the total app market has risen to 4.5 million mobile apps that provide top-tier utility for every industry and generate $580 billion every year.
Top mobile app development companies in USA, like Techahead, are playing a vital role in providing end-to-end support for developing, deploying, and managing mobile apps for their clients to help gain a competitive edge and generate high returns.
However, as the number of apps tends to skyrocket, the challenges for app marketers continue to widen. But what are these challenges? What are the common areas where mobile marketers fail to look at? Here is a checklist for the most common post-launch app pitfalls that every app owner should avoid.
Post-launch App Pitfalls
- Leaving out user engagement and retention
Driving mobile apps on paid user acquisition is a good marketing strategy to adopt. But solely depending on the same should not be your long-term strategy. An app’s true success is measured by its user engagement and how the user perceives it. For maintaining high retention rates, your app should be effective and deliver a seamless and convenient UX that:
- Brings more customers to your app;
- Ensure that users are stimulated enough to continue using it.
- Not measuring anything or measuring everything
So, your app has gained some momentum and is generating revenue. But what about the metrics? Has your team discussed what features are more user-driven and which options are getting zero attention? Not focusing on key app metrics is amongst the top pitfalls for mobile app growth consistency. As a result, checking these indicators is important to grow your app and keep users engaged.
Some of the popular key app metrics that every mobile app company should keep an eye on are-
a. Daily Active Users (DAU) and Monthly Active Users (MAU).
b. Retention Rates – Look out for 1-, 7-, and 30-days retention rates to determine how well your app fits into your customers’ shoes.
c. Average revenue per user (ARPU) – You can calculate this by using the formula:
ARPU= Total revenue generated by app / Total active users.
d. Lifetime Value (LTV) – This is a new key metric for checking the LTV of an app. LTV is your app users’ value over a period of time.
Moreover, do not get obsessed with these metrics as well. Instead of blindly investing time and effort on all, figure out which of these metrics brings value to your business.
- Neglecting customer support
Allocating fewer resources for customer support is also a major setback in getting sustained app growth. While your app may have a million users, mobile app marketers should always analyze their customer support. This includes fixing bugs, if any, check for input validation error, and assess volatile customer usage rates to generate higher revenues and market share in the industry.
- Sending out ill-timed push notifications to users
Push notifications are one of the most powerful tools to bring your user’s attention to your app. But using it too frequently without personalizing it can lead to app uninstalls, lesser leads, and sales loss. Emphasize sending personalized notifications to selective user data to avoid these issues.
Such personalized pitched emails are user-defined and may include:
- Your app’s name, price, and objective
- A link to download
- Another link for a trailer on social media to gain visual appeal
- Brief description of your app’s press kit
- Backed by specific time zones
- Not giving rewards or incentives for liking or sharing your app
Companies that share offers, discounts, or free coupons are more likely to stay in business than those who do not care for their customers. Making your app more welcoming and sharing incentives for liking or sharing your app increases your app engagement significantly.
The app ecosystem is continuously evolving, and mobile app marketers need to have a competitive edge to make a mark in the industry. Having 11+ years of experience in mobile app development, TechAhead, one of the best mobile app development companies in USA, makes sure that its clients get the best mobile app development services that are driven by the latest technologies. They make sure their commitments never fall short of their client’s expectations. Get in touch with the TechAhead consultants to get started with your next project.
