Pop up notifications can cause a nuisance to your website. But, it is vital to have the notification bar to pass the critical messages to your readers. You can even use the bar as an advert to generate income, which is your website’s sole purpose anyway.
Despite the few demerits, a custom notification bar has tons of advantages. We will look at the most critical uses of a notification bar on your site. Stay tuned.
You Create Urgency
Humans are visual beings. When they see a message many times, they tend to feel the urgency of the matter. Since most notification bars have a countdown timer, your readers will feel the need to take action before the time lapses. Thus, it acts as a trick to convert readers.
The best way to use a notification bar to your benefit is to give crazy offers for a limited time. It offers readers a short time frame to decide and dive in. If you give them more time, you will provide them with a window to change their minds.
You Pass a Site-Wide Message
You can set a notification bar to appear on all pages on your site. Thus, you do not need to develop a separate bar for each page. The bar ensures that the message gets to all your site visitors, no matter the page link they use to get to your site.
You can use the notification bar to pass basic info about an ongoing sale. It would be best to use the custom notification bar for the message you want to give on various pages on your site.
Display Shipping Information
If you have a sale site, it is vital to inform your target clients about the shipping cost and delivery time. Since the shipping costs for various items vary, it may not be viable to use the notification bar. But, there are times you give offers or free or uniform shipping fee. You can use the notification bar to pass the message. It will help to increase your overall sales.
You Offer Promo Codes
During black Fridays and other sale offers, sellers give their buyers a promo code to claim their discounts. You can offer these codes using a notification bar. This strategy ensures that the buyer does not lose the code as they browse through pages. Also, a buyer can copy it and paste it at the checkout. Thus, it helps boost the user experience.
You Capture Emails
Many people capture emails when visitors are opening their site. The reader may not have interest in the email notifications until they view the content on your site. Thus, using this bar on all your pages will help you capture such site visitors’ emails. Since a custom notification bar is an onsite marketing trick, you will get more email sign-ups than when using Email pop-ups.
You Get Email Subscribers from Mobile Users
Several internet users use their mobile phones. Thus, many sites are mobile-friendly. You can use a mobile custom notification bar to pass your info to users.
You Promote Social Pages and Increase Followers
Are your target customers on several social media sites? Then, it would help if you devised a way you can reach them with ease. One way is to use a notification bar with all the share buttons on it. Thus, you can advertise your site through social platforms every time a site user clicks the share button.
Final Word
There are several merits of using notification bars on your website. However, the points above are the most important to any site owner. First, the bar does not alter the user experience. On the contrary, they increase the user experience and increase followers to your site. Include a notification bar on your site to pass a vital message to your readers.
