As a student of sales and marketing, you may have written numerous case studies however, have you considered the market between pampers active baby pants of Procter and Gamble and MamyPoko Pants of Unicharm. If you are to suggest your customer choose a product, what will you do? Here take a look. (Managerial Economics)

 

  • Baby diapers: History

 

A thorough case study research will reveal that the early diapers were different from the ones available now. They used to be bulky fluff pulp with a rayon top sheet and an underlying polyethylene back sheet. (Assignment Help Houston)

 

  • Pampers

 

Procter and Gamble started producing cloth diapers in the 1960s with the brand name Victor Mills. When it failed to work, they brought in disposable diapers. The company reinvented the product multiple times between the 1960s and 1980 until 1986, when they manufactured the product with absorbent gels. (Cause And Effect Essay)

The lighter diaper became highly popular in the United States and pretty soon gained the same recognition worldwide. The company continued remodeling the product with the changing needs of the generation from elastic gussets, frontal tape to the Ultra Dry Thins in the 1990s. You can say that the company has attained perpetuity from the date of its invention. (Multidimensional Scaling)

  • Mamy Poko

MamyPoko by the Japanese company Unicharm became a famous brand in the Asian subcontinent for their specially designed diapers made for babies prone to peeing frequently.

However, they haven’t made a significant footfall in the rest of the world. Compared to Procter and Gamble, its net present value is significantly low. In a very short time from its launch in 1981, the diaper became popular among parents with active babies.

In 1992 the company brought in pant-styled easy to wear diapers that featured qualities like natural, super absorbent cotton-like breathable cover and re-attachable tape. The tape gave the parents the advantage to adjust the fit according to the baby’s waist size. They remodeled the product a few times from crawler pants in 2000, slim pants in 2008, XS pants in 2014, and finally settled with kid p[ants in 2016.

 

  • Pricing strategies

Pampers uses high competitive pricing to sell its diapers from XS to XXL in batches of 10, 64, 78, and 90 counts. In contrast, Pampers sells in size range from XS, M, L, XL, XXL, and XXXL in nominal prices and is available in large packs like super, jumbo, and super jumbo.

 

From the above discussion, it is clear that the developing countries of Asia give more preference to low pricing and oversized packaging of MamyPoko. At the same time, the west still prefers the quality products of Pampers.

Source: https://joyrulez.com/blogs/5806/Pampers-Active-Baby-Pants-And-MamyPoko-Pants-The-One-To