The global business events industry has been shaken by Covid-19, leading to the postponement or cancellation of many events, and causing industry stakeholders to rethink how their business operates. In response, the Japan National Tourism Organization (JNTO) has launched a new publication with information about how the industry as a whole is adapting to this “new normal” and why business event organisers should consider Japan for their next destination once international travel resumes. Despite the disruption, Japan is committed to minimising the health risk to visitors while offering its world-class hospitality, facilities and unique culture.
The publication reveals that while international travel is currently limited, the business world has pivoted to virtual and hybrid events to help bridge the distance between countries. While this is helping companies to foster and maintain business relationships, many people still see the benefits of travel and face-to-face meetings. So as industry stakeholders work to make this feasible again, interest in international business events and incentive travel is expected to be revived once health and travel restrictions ease.
Safety first and foremost
Safety, security and flexibility will be top priorities for business event organisers moving forward, and Japan has much to offer in this respect. Cleanliness and hygiene practices have deep historical roots in Japanese culture, illustrated by the fact that the Japanese word for beautiful, kirei, also means “clean”. Several deeply-ingrained aspects of Japanese daily life happen to complement international guidelines for reducing risk and maintaining social distance, such as the removal of shoes before entering homes and the practice of bowing in greeting, rather than hugging, kissing or shaking hands. Moreover, Japanese people are also accustomed to using face masks in everyday life.
Japan’s central government has launched a nationwide campaign to combat Covid-19, with a focus on preventing or avoiding the so-called three Cs (3Cs):
Japan’s hotels, conference venues, airlines and railway systems are already famous for their high standards of cleanliness. In line with the 3Cs they are now stepping up efforts more than ever to reduce risk and provide guests with peace of mind.
A tradition of excellence
Japan has a proven track record of excellence in hosting business event travellers. According to the International Congress and Convention Association (ICCA) report, a total of 176,000 attendees participated in 527 meetings across 19 different cities in 2019. This gave Japan the highest number of meeting participants in Asia and placed it seventh in the world.
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