For many years, the only answer to ranking higher in organic search results was ‘keywords.’ However, as time passed and search engines started updating algorithms frequently, other factors also gained importance.

Does that mean that keyword is not significant now?


A keyword is one of the most critical components that determine the rank of your website. It is one factor that brings people searching for relevant content to your website. That is, people searching on Google or any other search engine do not know about your website. Still, Google delivers your article while they search for topics you discussed in the article.

How would that be possible if you do not have the word that they search for?

If you are still unsure of the significance of keywords for the article, don’t worry. We are here to help; keep reading to understand why keyword research is still essential.


The Significance of Well-Researched Keywords

The biggest misconception in SEO right now is that ‘keyword is dead.’ Many believe that keywords no longer play a role in optimization. We are going to tell you why it is a misconception.

  • People Are Still Using Keywords:

It is true that Google changed its policies regarding keywords and now takes strict action against keyword stuffing. But that does not mean that keyword is unnecessary now as people are still using it. That is, your audience does not search for the title of your article or the name of your website. They use keyword phrases, and if you have that specific keyword in your writing, your site will appear on the organic search result page.

  • Help Web Crawlers Find Your Website:

when someone searches something on Google or any other search engine, the crawler bots use their search phrase to find articles. And having the search phrases on relevant keywords makes the work of these crawler bots easy. It will understand that your page has relevant information and will deliver the content to your potential audience.

  • Bring The Right Traffic:

Your website is not for all the seven billion people of the world. You want people who can benefit from your page; people who will take action. One good way to do that is by using relevant keywords. It acts as a filter and ensures that people searching for the appropriate words will find you.

Try using words that your target audience searches for and see how your traffic increases.

  • Deliver What Your Target Audience Needs:

If keeping your readers satisfied and making them your regular audience is your aim, you have to give them what they want. And the only way to do that is by having good keywords.
If we go back to the beginning of the article, we will understand that keyword is the essence of your write-up. In other words, if you can summarize your article in two or three phrases, then that is your keyword. Thus articles built around strong keywords will be crisp and precious, just like how the audience wants it. And as simple as that, you have got your loyal audience.

  • Deliver Timely Content:

Keyword popularity is very momentary, and it changes according to the search rate. When you research the keyword, you are not just getting the relevant keywords but the words that have search value. There is no easier way to top the organic search result page than using timely keywords.

  • Withstand Competition:

No matter how unique your website is, you will always have competitors. If the competitor is strong, you can lose a great deal of your potential customers to other websites. However, there is one thing that can bring a frequent audience to your page and fight competitions. That is your quality of the content; ensure that you have an attractive page with all the relevant information. And always remember that strongly researched keywords are the secret to well-furnished content.

Do’s and Don’ts with keywords.

It is known to everyone that keywords were once the king of SEO content. However, search engines made changes in their policies due to the malpractices with keywords to increase the ranking. Google has an intelligent algorithm to recognize sites that have indulged in unfair practices with keywords. Here are some of the dos and Don’ts while using keywords for your page.

Make Sure You do These.

  • Use Keywords For Your Audience, Not For Bots:

It is the first and foremost thing you must understand. The audience should be your priority while researching keywords. Otherwise, you will end up using keywords senselessly. There is nothing more irritating to readers than seeing the exact repeated or unrelated words on the page.

  • We Want Quality Content:

Don’t focus too much on ranking and keywords while creating content for the website. It can only help in bringing the audience to the website. The quality of the content determines whether the audience should stay on the website or not.

Do Not Even Think of Doing These.

  • Keyword Stuffing and Flashing:

Unethical practices like using keywords in the hidden form and unnecessarily using keywords will damage your website’s reputation. And the worst part is that it will lead to the banning of your page by the search engines.

  • Broad Keyword Research:

While searching for content, make sure you use correct filters and narrow it down to a sensible point. Otherwise, you will end up with many irrelevant keywords and won’t reach your right audience.

  • Ignoring Keyword Difficulty:

Keyword research is not a process that ends when you find the right keyword. It extends to finding the difficulty of one keyword to appear on the organic search result. Check the keyword difficulty before selecting your keywords. Never ignore keyword difficulty!.

Keyword to the Rescue!

Before concluding, let us remind you that keywords are not just an SEO tool. It is a vital element of your content and helps in improving the quality of the content. So before starting the content, do proper keyword research, pick the most relevant keywords and start creating content around it.