SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not understand its many different aspects. SEO is made up of multiple elements and knowing those elements makes the process easier to grasp for beginners as well as experts.
SEO is a great way to improve your brand recognition, build relationships with prospects and position yourself as an authoritative expert. Let’s look at some basics on search engine optimization services in Australia so you can start implementing it in your marketing strategy right away!
Important Elements of SEO
Keywords
Long gone are the days when keywords were the only SEO technique that mattered, but it doesn’t mean they aren’t still crucial. The difference is that today, brands must be well-researched and carefully chosen with their content in order to connect with prospects who need them. But what are they? Keywords are words or phrases people use online to find information about products or services; then brands can communicate closely with those audiences through these texts on websites. Search engine optimization services in Australia are on of the best when it comes to effectively using keywords.
Content
It is content that drives engagement because it is your vehicle for reaching and engaging audiences. For example, if you owned a nursery and wanted to attract new customers, you might blog about gardening, choosing the right species of plants, and growing tips. Whenever someone searched for gardening information, your blog would come up, and you could build a relationship with that prospect by providing valuable information. That prospect would think of you as soon as the time came to buy a plant, for example. Today’s content needs to be educational, but it also needs to be interesting, engaging, and shareable. HubSpot Inbound Marketing Services in Australia will help you to produce extremely useful content. There are many ways to present content, including:
- Social media posts
- Whitepapers and e-books
- Blogs
- Videos
- Local Listings
- Web page content
- Podcasts
Off-Page SEO
A site’s off-page SEO involves practices that take place outside the site and not directly on the site. In Off-Page SEO, backlink building is the main technique used because quality backlinks from external sites tell search engines that your site is high-quality and valuable, and this builds authority.
The key to backlink building is to produce content that is highly shared and includes influencer mentions. Among the best practices for backlink building, guest blogging is a good way to gain links, there are search engine optimization companies Australia which could help you in this task.
Local SEO
Mobile devices are becoming increasingly popular, making local SEO an increasingly important strategy. In addition, 57% of all searches are now conducted from a tablet or smartphone, and 50% are local.
In the case of a restaurant, for example, local SEO would boost the visibility of your website when people in your area search for the best restaurants in town. Local SEO best practices often include claiming directory listings, creating business page categories that are specific to your location, and creating location-specific landing pages for your website.
